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e-ret@iler
March 2000 Sent to you at your request by Tom Shay and Profits Plus Seminars Visit our website at www.profitsplus.org In this month's issue of the e-retailer, we will share with you: ·
Information regarding staffing and pay On
the Profits Plus Seminars website this month, we have added a new article
entitled, 8 Steps to Solving Customer Complaints. The article reviews
the traditional six step plan to deal with a customer who has a complaint
against your business, but then offers two additional steps that few
merchants take. With many e-mail programs, you can click on the link
at the end of this sentence to go immediately to that page on our website.
We
introduced the retail knowledge test in December. It is a 20 question
multiple choice test about business management. Take the test as often
as you like. Your test is graded instantly, and you will see any questions
you have missed, and the correct answers. It is free for you to enjoy
and improve your retail knowledge. Manpower, Inc has released a report in which they have surveyed 16,000 businesses, learning that 24% are planning to hire more workers in the next 60 days. Only 10% of those surveyed report they are planning to scale back their staff. While many employers believe that money can help them keep an employee from bolting to another job, a Yankelovic Partners study showed that 40% of workers will stay in a job they hate because the money is good. Perhaps this survey is suggestion that employers are paying too much to keep an employee. American Demographics magazine reports retailers can expect a shift in their customer base in the next five years. Customers in the 50 to 59 year old group will experience two changes in their lives. To begin with, this traditionally affluent age group will increase in size by 140% between 1995 and 2005. Within
this group, 38% will be moving, with many leaving cities and retiring
to rural areas. This moving provides retailers with excellent opportunities
as this group may be "downsizing" their possessions, and looking
for purchases that better suit their new lifestyle. Thanks for allowing us to visit your computer this month, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month. Get
your profits plus, |
MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
