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The idea of sharing The opportunity to teach small business management came from two sources. When you have a century of your family's small business experience backing you there is a lot of experience that is at hand. That was simply having been born into the right family and deciding that I wanted to follow the foot steps of the three generations preceding me. The second source was a trusted advisor who first appeared as a sales representative at one of our businesses. He was encouraging and asked me to share the experiences and knowledge that I had.
When we first had the opportunity to teach professionally, I was disappointed with those who want to teach and then sell you something so you can use the information they initially shared. These people sell books, DVD, educational programs, boot camps and even charge if you just want to ask a question! There are even those who now think they are qualified to charge a person a sizable fee so that these new people can go out and teach. Apparently the qualification of having been a small business owner does not enter into the equation! Those are just some of the reasons we have created all the free tools that we have been sharing for many years. The Profits Plus website is the largest website created for small business owners. There are 47 calculators which will help a business owner make the decision that is exactly right for them as compared to utilizing some "rule of thumb". There are over 400 small business management articles for free on our website. Our monthly newsletter, Small Business News, is free as is our mid-month blurb, the Small Business Advisories. We have curated a suggested small business book list (along with a link to an independent book store), all of the Powerpoint presentations from the 40+ classes I teach, audio recordings of each, and a catalog of all our monthly podcasts for over 10 years. And yes, everytime we find someone trying to charge for something we believe they can, and should, easily share with small business owners, we go into action and work to create something of even more value to the owner without having the need to charge. We like to share. And we feel honored anytime some calls and asks if they can have a few minutes to talk about business. We wouldn't have it any other way.
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MARCH 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.
I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.
Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.
Small Business
Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.
It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.
And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.
Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?
Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
Yes, education is what I do for a living and I believe I am justly paid for my efforts. What I don't understand is why so may feel the desire or need to charge for everything they do. 
