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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Small business knowledge test from Profits Plus

Answer each of the 20 multiple choice questions. At the bottom of the page, click on the submit button. Within a couple of seconds you will have your score as well as the answers to any questions you answered incorrectly.

1. Customers walking into a business, traditionally:
Look and walk to the left
Look and walk to the right
Turn around and walk out
Look for someone to wait on them


2. What percentage of shoplifters are reported to the authorities?
90%
25%
50%
75%


3. A new customer costs an average of $20. A current one costs:
$20
$15
$9
$4


4. Surveys show a merchant's greatest concern is:
Category killer stores
Staffing
Internet
Economy

5. By explaining the benefits of a unique product, your price can be higher than the competition by what percentage?:
0%
20%
5%
10%


6. The most frequent reason a business fails is:
Advertising
Employees
Location
Cashflow

7. The average price of an item taken by a non-professional shoplifter is :
$5
$20
$27
$55


8. "Keystone" means:
Pennsylvania
A beer
Selling price is twice the cost
No freight factor


9. The percentage of new businesses surviving 5 years is:
85%
5%
50%
63%


10. The percentage of new businesses surviving 10 years is:
2%
50%
25%
33%


11. As a percentage of sales, shoplifting is approximately:
3% - 4%
4% - 5%
1% - 2%
2% - 3%


12. How does most "shrinkage" occur?
Shoplifters
Employees
Poor paperwork
Vendor errors


13. Where does most employee theft occur?
Sales floor
Stock area
Point of sale
Receiving area


14. A "yes" or "no" answer is a response to what type of question?
Leading
Assumptive
Open ended
Close ended


15. 2/10 means:
1/5% discount
2 out of 10 people pay their bills
2% discount if paid within 10 days
it is an expression for use with CB radios


16. "Open to Buy" means:
I am in the mood to day to write a purchase order
Looking over the shelves to see if any additional inventory is needed
a method of calculating how much inventory should be in the business
it is the time of year when most trade shows are held


17. When standing before a customer, a sales person's arms and hands should be:
Arms at our side, hands with palms up
Folded in a cross arm configuration
It makes no difference
In your pocket


18. The best selling space in a business is:
2'-3' from the floor
stacked on the floor
hung from the ceiling
4' to 6 1/2' from the floor


19. Businesses frequently determine their advertising budget as:
No set pattern
Set dollar amount
Percentage of net profit
Percentage of sales

20. FOB: Destination means:
Beats me
Friend of Bill at the Destination Tavern
Freight paid by the customer
Freight paid by the shipper

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APRIL 2024
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Small Business

AdvisorieS

"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.

Small Business

News

Top Story

We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.

 

This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.


Article of the Month

While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.

 

If there is not something very special about your business, then the only attraction to your businessis that of a low price.


Book of the Month

"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.

 

I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

"What's your score"? is the name of the April Small Business Advisory. This provides an introduction to our return on investment calculator. It is a great way to understand how well the investment you have in your small business is working for you.

Small Business

News

 

Top Story

We believe Thursday, April 25 is an important annual celebration for small businesses. While the name of the celebration has varied over the years, the focus is for us to take kids to work with us.

 

This is important for the kids to see what it is we do. They definitely are not going to learn about it in school. Reading the April Small Business News you will see an example from community pharmacists that emphasizes it is up to us as small business owners to introduce kids to what we do.


Article of the Month

While titled, "If not price", the April Article of the Month is asking the question about the focus of your small business in attracting and keeping customers.

 

If there is not something very special about your business, then the only attraction to your businessis that of a low price.


Book of the Month

"The plan as you go business plan" is the April book of the month. The author is Tim Berry who has also created software on the same topic.

 

I do not agree with the concept of "fill in the blank" or "create the plan as you need it" because my experience has been that you do not have as strong as a connection and understanding to your business plan unless you do it yourself and you dedicate the time to create it.