With over 25 years of frontline experience Tom Shay is America's leading small business
management
expert. He's a "Must Have" for your next event.
Vendor Presentations
from Profits Plus and Tom Shay
Manufacturers, wholesalers, vendors and sales representatives are an invaluable component in the equation for a successful small business. Tom Shay has created topics that are designed to help these individuals and companies to build their profitable relationship with their accounts.
Cultivating accounts that must have you! - For those vendors that have experiences accounts that purchase from you because you had the lower price as well as accounts that were loyal to you based upon the service provided to them. If you want more accounts to leave the former group and join the later group, this is a topic you want to hear.
Why fly paper works! Attracting buyers to your tradeshow exhibit! - You know that your space at a trade show costs a lot of money. Add to that the expense of travel, hotel, and meals and you have spent a lot of money. If you do not think you are getting the results from your trade show exhibit that you should get, this is a presentation that needs to be heard.
Lessons from a Postman - How to deliver as a vendor - "What is your price on ...?" If that is the questions your sales staff is hearing far too often from your accounts, then we need to look at what is missing from the formula of what your business is trying to deliver. It appears what you are trying to deliver is not what your account is needing or wanting.
Presentations based upon Tom Shay's book "How to become the Preferred Vendor - 251 Strategies for doing more business with retailers!
See the video about Mr. O.C North; one of Tom Shay's favorite sales representative stories as shown on You Tube.
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
Article of the Month
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
Book of the Month
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
FOllow us
x
BOOK US
With over 25 years of frontline experience Tom Shay is America's leading Small Business
Management
Expert. He's a "Must Have" for your next event.
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
Article of the Month
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
Book of the Month
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.