|
|
|
These
are the many of the trade publications that Tom Shay has enjoyed writing for since
1989. American Quilt Retailer Billiard
Retailer Canadian Bookseller Golf Product News HME News Main Street News Museum
Stores Nursery
Retailer/Independent Garden Center OTC Beauty Performance Racing Pro Shop Retail Connections Retail Ideas Retail News Retailer News Retailer Now Self-Storage Now! Smart Retailer Swim Journal Trucking
Times PROFITS PLUS, FOUNDER OF...
©1998-2026 Profits Plus Solutions, Inc. |
SEPTEMBER 2026
|
With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
