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The idea of sharing The opportunity to teach small business management came from two sources. When you have a century of your family's small business experience backing you there is a lot of experience that is at hand. That was simply having been born into the right family and deciding that I wanted to follow the foot steps of the three generations preceding me. The second source was a trusted advisor who first appeared as a sales representative at one of our businesses. He was encouraging and asked me to share the experiences and knowledge that I had.
When we first had the opportunity to teach professionally, I was disappointed with those who want to teach and then sell you something so you can use the information they initially shared. These people sell books, DVD, educational programs, boot camps and even charge if you just want to ask a question! There are even those who now think they are qualified to charge a person a sizable fee so that these new people can go out and teach. Apparently the qualification of having been a small business owner does not enter into the equation! Those are just some of the reasons we have created all the free tools that we have been sharing for many years. The Profits Plus website is the largest website created for small business owners. There are 47 calculators which will help a business owner make the decision that is exactly right for them as compared to utilizing some "rule of thumb". There are over 400 small business management articles for free on our website. Our monthly newsletter, Small Business News, is free as is our mid-month blurb, the Small Business Advisories. We have curated a suggested small business book list (along with a link to an independent book store), all of the Powerpoint presentations from the 40+ classes I teach, audio recordings of each, and a catalog of all our monthly podcasts for over 10 years. And yes, everytime we find someone trying to charge for something we believe they can, and should, easily share with small business owners, we go into action and work to create something of even more value to the owner without having the need to charge. We like to share. And we feel honored anytime some calls and asks if they can have a few minutes to talk about business. We wouldn't have it any other way.
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SEPTEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
Yes, education is what I do for a living and I believe I am justly paid for my efforts. What I don't understand is why so may feel the desire or need to charge for everything they do. 
