e-ret@iler from Profits Plus and Tom Shay
ideas to sell more merchandise and services
May 2006 - Our 78th consecutive issue

The May e-ret@iler contains:

1. The article of the month: Just Do It -
Part Two
2. e-ret@iler advisory of the month: We
want the latest
3. Web tip of the month: return on assets
4. Our Power Promoting idea of the month:
National Small Business Day
5. Book of the month: Flight of the Buffalo
6. Your e-ret@iler subscription, contacting
Profits Plus and Tom Shay

O => Print the May issue of the
e-ret@iler so you can read it at your leisure.

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Before we get started, I have a special request
of everyone. A good friend, Bill Kendy, is a
writer for a number of retail magazines. He
called to ask if we could help him with an
idea for a fun story.

Surely every retailer has made the comment of,
"There must be a full moon as these customers
are so weird." I want to ask you to send me
your best stories of full moon weird customers.

Send me the stories, and I will send you a
free copy of any one of my books.

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1. The article of the month: Just Do It - Part
Two

Here is the second half of the article that we
started last month. It completes a list of ideas
for getting the best from your staff.

Just Do It - Part One

O <= After printing the May e-ret@iler, check
here if you plan to read the article of the month.

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2. e-ret@iler advisory of the month: We want
the latest

This month we are on to the last of the seven
points from the book, "The Stuff Americans are
made of".

A customer enters the store and makes a purchase.
A week later they pass by the store again and
see the same display in the windows and in the
entrance to the store. They don't go in this
time. Why? Because the store looks the same!
They don't think the store has anything new to it.
How often are you showing the customer what is
new? When a customer walks in the door, do you
say, "Have you seen the new ...?" or do you
say, "Can I help you?"

O <= After printing the May e-ret@iler, check
here if you plan to review this material for
your business.

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3. Web tip of the month: Return on assets

When you invest money in the stock market or
a money market fund, you definitely ask what
kind of return you can expect on your money.

When you have a business you are taking your
money and purchasing assets - a building,
equipment, inventory, suppies, etc.

How are these investments paying off for you?
This is a measurement you should be watching
and working hard to make sure they are earning
money for you. Take a look at this part of the
financial ratio calculator to see how your
assets are doing for you.

Return on Assets

O <= After printing the May e-ret@iler,
check here if you plan to look at the financial
ratios calculator.

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4. Our Power Promoting idea of the month:
Wednesday, May 10 is National Small Business
Day

This is a great industry to be in. While I think
we should celebrate it everyday, there is May
10 where we can invite everyone to join in.
Is the local newspaper doing an article about
it? How about the television or radio stations?

On the 10th, will you be asking your customers
to celebrate with you? How about some snacks
and drinks for your customers? I am sure you
will have a good time and your customers will
too!

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5. Book of the month: Flight of the Buffalo by
James Belasco and Ralph Stayer

Twice this book has been suggested to me. So it
was pushed to the front of the list. I got a lot
from the first 75 pages of the book. The next
75 were a bit difficult and I am finishing the
book now. Definitely, I suggest it as a good
read. In the first part of the book, you may
see your management style.

If you have already read this book, or are looking
for more books to read, follow this link to the list
of suggested readings on the book referral page
of the Profits Plus website.

Book Referral List

O <= After printing the May e-ret@iler,
check here if you plan to read the book of the
month.

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7. Your e-ret@iler subscription and contacting
Profits Plus and Tom Shay.

Contacting us is just as easy:
The phone is 727-823-7205
The fax is 727-898-3179
The mailing address is:
PO Box 128
Dardanelle, AR 72834 USA

Again, my reminder. Make a point to do
business with another independent. When
you do, you will likely meet a person
that will become a friend and runs a
neat business - just like yours.

Get your Profits Plus. May God bless you
and yours. We will see you in June.

Tom Shay