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The return on assets calculator is created to help you determine if you are wisely using the assets that are controlled by your business. The calculation is made in several steps.

The first step is to determine your average inventory for the past year. Enter in the ending inventory for each of the past 12 months.

The second step is to total your operating expenses for a 12 month period. Do that in the "Annual Operating Expenses" section.

The third section is where you input the amount of assets at year end. After that you input your cash sales and charge sales. Charge sales are not bank card sales, but are from 'house' or corporate charge accounts.

The input of 'cost of goods sold' should be from a year end profit and loss statement. Miscellaneous business income is often for income from investments, dividends from buying groups, or rent collected for space that is provided to other businesses.

Return on Assets calculator from Profits Plus
Yellow indicates squares where info is entered
Press the Tab Key to Move to the Next Field!
Ending Inventory:  
January
February
March
April
May
June
July
August
September
October
November
December
Average Inventory
   
Annual Operating Expenses:  
Wages
Payroll Taxes
Property Taxes
Rent
Telephone & Utilities
Repairs
Advertising
Accounting & Legal
Automobile
Bank Charges
Computer Operations
Dues & Subscriptions
Insurance - General & Workman's Compensation
Licenses & Taxes (not sales tax)
Office & Store Supplies
Outside Services
Travel
   
Total Operating Expenses
   
Assets:  
Cash
Other current assets
Average Inventory
Accounts Receivable
Fixtures
Equipment
Building
Other long term assets
   
Total Average Assets:
   
Cash Sales
Charge Sales
   
Total Sales
   
Cost of Goods Sold
   
Gross Profit
Gross Profit %
Miscellaneous Business Income
   
Total Income from Operations
   
Operating Expenses
Operating Expenses %
Net Profit
Net Profit %
   
Asset turnover
   
Return on Assets

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©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

SEPTEMBER 2026
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Small Business

AdvisoriES


Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."

 

Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.

 

This is but one example. Our September advisory - What do you sell?

Small Business

NewS

Top Story

Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.

Article of the Month

When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.


Book of the Month

The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."

 

Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.

 

This is but one example. Our September advisory - What do you sell?

Small Business

News

 

Top Story

Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.


Article of the Month

When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.


Book of the Month

The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.