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Advertising, Marketing, Promotion (AMP) Calculator from Profits Plus The
old saying is, "When you fail to plan, you plan to fail. Yet
so many businesses decide how to present their image to their customers
on a weekly basis. If they are going to utilize television, radio,
or newspaper advertising over a weekend, they begin to decide what
merchandise to promote on Monday morning. For the business that wants to succeed and grow, this is most definitely not the way to decide how to spend the advertising dollars. Instead, the most successful businesses make plans, and then carry them to completion. The most successful businesses also review their plans, efforts and the results on a frequent basis. Then you will see them making adjustments to the plan so they can profit from their efforts and the lessons learned from their efforts. So many businesses state that they do not have the time to dedicate to developing such a plan, nor do they know how to where to begin. Having heard this concern expressed by so many, we have developed the AMP calculator. AMP stands for Advertising, Marketing, and Promotion. With this calculator, we will guide you through the step by step process of determining how much, when, and where to spend these dollars. This calculator is a free download and will aloow you to create your detailed annual plan. PROFITS PLUS, FOUNDER OF...
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OCTOBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Healthy, Wealthy, and Wise. It may be the last part of a saying dealing with going to bed early and getting up early. It is also the title of this month's advisory. We are going to look at five tests you can perform on your business along with several calculations you can perform on your business to determine how well the business is performing.
Small Business
Continually, I am baffled by small businesses that fail to ask for customers for their business. The example for October is service businesses that deal with their customers on a monthly, quarterly, semi-annual, or annual business.
I don't understand why they tell customers to call when they are ready for the next service.
It is just a tool. We are talking about money. The October article tells the story of several small businesses that make a big difference in their community. These are heart warming stories of making money and using that money in some unique ways.
How about an uplifting book to start the last quarter of the year? Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert can give you that boost in both your personal life and in your business.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
