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Sample videos from Tom Shay and Profits Plus We offer several video samples of Tom Shay presentations. They are 20 minute snippets from some of Tom Shay's most popular presentations. Because of the length, please allow time for the videos to load onto your computer. You can hire a manager but you can't hire an owner is Tom Shay's insight into the appropriate tools for an owner to profitably and efficiently operate the business. It begins with determining what are the exclusive responsibilities of the owner and what can be delegated to employees.
This presentation, What it takes to be a 5 star business!, is a workshop that can vary in length from one hour to one day. It helps a business owner to identify the challenges and opportunities within their business.
This presentation, Team UP for Success!, teaches the participants how to develop their format for teaching their employees. Everyone will agree that the sales staff should be better at selling, but how do you teach that? This is the session that teaches how to teach retail.
Creating a business plan is a very important component of a small business. With a business plan you will find you have fewer mistakes in hiring; improve the products and services being offered; and do a better job of marketing to your target customers. In this session at the PRI show, Tom Shay explains why an owner should create the business plan instead of using online programs or someone who does so as a consultant.
This presentation, Power Promoting, is Tom Shay's "posters" presentation. As a result of the popularity, we have Power Promoting 1 and Power Promoting 2. The two presentations do not have to be given in sequence; the second presentation is an extension of what was shared during the first one.
This presentation, Keys to Building Strong Retailers, was given to the directors of a state level Main Street program. In addition to this presentation which is directed to directors and volunteers of Main Street programs, we have several other programs in this same direction as well as many presentations designed for the businesses within a Main Street district.
Have you seen a "TED talk?" They are short presentations, under 18 minutes, which are designed to inspire an individual to examine a topic in a different light. Here is Tom Shay giving a TED presentation on Are you trying to be something you aren't?
Here is Tom Shay giving a TED presentation on How to Become Obsolete in One Easy Lesson. Church Tree PROFITS PLUS, FOUNDER OF...
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SEPTEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
