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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Business Strategy Presentation Topics
from Profits Plus and Tom Shay

Where do smart businesses go to learn more about how to manage their business? Where do new people go to learn when they want to start their business? If the answer to these questions is, "your event", then Tom Shay is the speaker you want and these are the topics you want these people to hear.

PDF of business strategy presentations

Disrupting or Prompting; Does this affect how you approach business? - Since March 2020 every human being has seen many changes thrust upon them. Some businesses suffered tremendously because of the pandemic while other businesses profited greatly. What matters most is what is your business doing now? If your thoughts are that you have "ridden a way that has died" or are seeing things "get back to normal", this session is going to show you how to think differently and grow gowing forward.

What it Takes to be a 5-Star Business! - What do the best of the best do? How do they make their business more profitable? How do they manage their business? Their staff? What do they do to prepare themselves to maximize their efforts at work? These questions and many more are answered during this all important session.

Your Customer Doesn't Live Here Anymore! - Has business changed? Have the demographics in every community changed? Have the buying habits of customers changed? The answer to all three questions is, "absolutely"! This session prepares a participant for the daunting task of determining how to zero in on the customers they need to target for increased sales and profitability. This session helps attendees to determine where their customer is, because your customer doesn't live here anymore!

Small businesses Don't Die, They Just Commit Suicide! - A challenging title to a very important topic. It is not the competition that damages a business. Instead it is the incorrect actions, and inactions that hurt a business. This enlightening, stimulating and motivating presentation will send participants home prepared and ready for the challenges ahead.

Making the Most of a Tradeshow! - Attending a tradeshow can be a very expensive proposition. Especially when the attendee does little to prepare for attending the show or does even less follow up work after the show. There hasn't been a class that someone can attend to learn how to maximize their time and the information they receive at a trade show. But now there is such a class. It teaches buyers about making the most of a tradeshow.

Strategies To Win In A Challenging Economy - While the media may be telling us of continuing doom and gloom, each business can control its' own destiny. Here is a list of what to do, what not to do, and what to stop doing. The economy produces winners and losers; this topic gives multiple points of attack for winning in a challenging economy.

Characteristics of a Successful Business! - From a suggestion of a person in a Tom Shay presentation, the question was asked, "What do you consider the characteristics of a successful business?" Here are guidelines as to how a business can achieve that status. Attendees will see what the most successful businesses do as well as receive tips of how to duplicate these success stories.

R.E.S.P.E.C.T. Business Strategies 'Retha Style - When she sang the song "Respect", Aretha Franklin probably knew she had a hit record. Tom Shay says the song provides businesses with ideas to better understand what their customers want. Following this acronym, along with a new understanding of the lyrics, is a sure recipe for success.

Abbott and Costello Teach Business Strategy - While you may have thought of the "Who's on First" act by Abbott and Costello as purely entertainment, Tom Shay says the famous duo was actually sharing solid ideas of how to operate a small business. Tom Shay will show how all the positions on the team work together to develop a solid plan for developing the proper strategy for a profitable business.

You Can Hire a Manager but You Can't Hire an Owner - While many owners have prior experience as a manager, many fail to make that transition to performing as an owner once they become the owner of a business. This session will illustrate what responsibilities an owner should pass to others as well how to maximize their efforts as an owner. The owner that is too busy being a salesperson or 'doing the job because they do it best' should definitely attend this session.

Creating a Business Plan - The old saying of, 'If you fail to plan, you plan to fail' is definitely true with a small business. This session will show you how to write a business plan that will become a '"living document" for your business; designed to help you eliminate hiring mistakes; making financial mistakes; wasting money with the wrong advertising; and buying the wrong inventory.

Alexa is playing fair and she is playing to win - How to beat the Internet
To every advantage there is a disadvantage. We may think we know the advantages the Internet has over a local business, and we may think all the customer is looking for is low prices and fast delivery, but could there be more?

We will look at the advantages the local business should promote about themselves for the customer and the community.

Do what they don't; do what they can't! - Just like the picture of the series of fish with each one being larger than the previous one, small businesses often look at competition in the same way. However, what we should be looking at is exactly what the title of the presentation suggests: "Do what they don't; do what they can't!" This session will show how to utilize the key factors the customer considers when deciding who they do business with.

See Tom Shay's commentaries on business management on You Tube.

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

MARCH 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.