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Are you in the groove or in a rut? Here is how to tell the difference When you watch a sporting event you have likely seen a player or team that has everything going for them. They don’t make mistakes and it appears they are winning with ease. If the event is broadcast over television or radio, the announcers say the individual or team is “in a groove”. Away from sports, individuals, and businesses can have the same experience. It could be a year, month, week, day or just a single task. Everything is going their way. Being in a groove is a wonderful feeling and experience. Things are going right; goals are being met and exceeded; items on a deadline are being completed as they should or even earlier. Perhaps additional objectives are established because there is a high level of confidence. Someone might say, “We are on a roll”. Then we have the situation that can occur in which the individual or business is “in a rut”. We are more likely to see this with an individual or business. The obvious signs of a rut can be heard; “We have always done it this way”; “That will never work” or “We will see if we get around to doing it”. If you paint a visual picture of the groove and the rut, there would likely be a strong similarity in the two. We think of a picture of a person riding a bicycle along a dirt trail. One rider is staying in the deepest part of the trail. It is the part where many have gone before and few have ventured from. The second rider is riding at both edges of the trail as they experiment with what works best and perhaps that which makes the ride more of an adventure. They are not taking unnecessary risks; just exploring the boundaries of what does and does not work. What puts a person or business in a rut or allows them to be in the groove? Oddly enough there is not a direct relation between being in the groove and sales or profits. Over the years, three of the most memorable conversations this writer has had was with people who recognized their being in a rut. Their businesses were very successful. They had no liabilities – personal or business wise. Each felt they had climbed every mountain and had nothing to strive for. Their concern was the rut would cause their business to diminish. They saw a direct and strong relationship between their business and themselves. While we anticipate many can determine for themselves if they are in the groove or in a rut, we expect many in a rut will find a justification for what they are doing. We doubt, however, that many started or built their business by being in a rut. Where does the rut begin to change into a groove? We know of several ways. Start by reading your trade publications and articles on business management. Put attending trade shows on your calendar and while you are there be sure to look for new product categories to add to your business. Just as you were reading articles on business management, look for the seminars in the same category. Read business management books. You will find the time to do so by diminishing the amount of time you spend watching, reading, or listening to the news. And the books will do a lot more for you and your business. Get active in your local Chamber of Commerce and business association. If you have a Main Street program, join it and participate. Look around your community for six of the best run businesses. They can be product or service oriented; independent, franchise or chain. Invite the owners or managers to join you for a monthly Dutch-treat meal in which you exchange ideas of best practices. Take a vacation away from the business; even if it is only for a couple of days. During the vacation stay off the cell phone and require your managers to do their job of running your business. The rut and the groove can look strangely similar. However, we have to think the groove is better for your well being as well as the well being of your business and your employees. If you would like to send this article to someone you know, please use this form to forward this page: This article is copyrighted by Tom Shay and Profits Plus Solutions, who can be reached at: PO Box 128, Dardanelle, AR. 72834. Phone 727-823-7205. It may be printed for an individual to read, but not duplicated or distributed without expressed written consent of the copyright owner. |
MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
