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e-ret@iler
December 2002 Sent at your request by Profits Plus Seminars & Tom Shay 1.
The article of the month on the Profits Plus =>
Print this month's e-retailer so you can use it 1.
Are We Having Fun Yet? O
<= Check here if you plan to use this 2.
December 2002 e-ret@iler advisory: Signs and We found a report in Do It Yourself Retailing, a magazine for hardware and home centers that has some fascinating information about the use of signs and point of purchasedisplays. While you may not be in the hardware business, I bet the information will still have a high percentage of return for your time and efforts. Merchandise
in a temporary dump bin display showed a sales increase of 427% O
<= Check here if you plan to use this 3. New product from Profits Plus: AMP Calculator Our
AMP calculator (which stands for Advertising, Better
yet, the plan can be revised as often as you 4.
Our Power Promoting Idea of the month: Don't
you just love it when a customer sends Experience
has shown that when you post one letter from a customer,it prompts
another customer to write. When you create a "brag bulletin board"
you will actually see people wandering over to the board O
<= Check here if you plan to use this idea 5.
Your free subscription to the e-ret@iler 6.
Contacting Profits Plus Seminars Make
an effort to locate and do business God Bless America! Get Your Profits Plus,
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MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
