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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

e-ret@iler
December 2000
Helping small businesses increase their profits plus build their business for the future
Sent at your request by Profits Plus Seminars & Tom Shay

What you will read in the December issue of the e-ret@iler:
1. A new article on the Profits Plus Seminars website - The Sky is Not Falling!
2. e-ret@iler advisory of the month - How to let your employees vent after a problem customer
3. Your free subscription to the e-ret@iler
4. Contacting Profits Plus Seminars and Tom Shay

1. The Sky is Not Falling
Our December article on the Profits Plus website is entitled,
"The Sky is not Falling!".

If you have concerns about a new competitor in your market, then you need to take the time to read this short article about dealing with competition. The article will give you some new insights, and a bit of encouragement!

And new this month with each of the articles, we have made it very easy for you to send that article to a friend. The couple of steps of direction appear on each of the articles on the site.

2. Stop the screaming!
Ever have a customer rant and rave to you or one of your employees? It does not matter if it happens on the phone or in person; either way it seems to ruin your day. And if you just "bottle up" all of that tension, it really can affect how you are doing your work.

We found a survey by Dr. Alicia Grandey that said you could improve your employee morale by creating a method of resolving the complaints as well. Here are the ideas:
a. Have a written procedure for solving problems. (And if you do not have one, send me an e-mail and I will share with you the one I illustrate in my seminars.
b. Practice how to use this technique during your staff meetings.
c. Show your staff how to use deep breathing or internal self-talk.
d. Create a backup network so that there is someone available to help or take over a troublesome situation.
e. Consider creating a place where a person can blow off steam. You may even want to have a "partner" for each team member so that a person can return to work feeling they have "vented".
f. Define the limits of verbal abuse. Allow your staff to use their own judgment.
g. Make sure you have told your employees that they are not required to take verbal abuse from customers.

3. Your free subscription to the e-ret@iler
If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can add your name to the free subscription list by clicking on the link in the upper left corner.

4. Contacting Profits Plus Seminars and Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. The year 2000 has been a great year for most of you, and we trust you have received some business building ideas from the e-retailer, magazine columns, books and seminars that we have provided in the past year.

Most definitely, I look forward to seeing you again next year.

Get your Profits Plus,


Tom Shay

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MARCH 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.