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e-ret@iler October 2000 Sent at your request by Profits Plus Seminars & Tom Shay ======================================= What you will read in this month's issue of the e-ret@iler: 1. This month's article on the Profits Plus Seminars website 2. e-ret@iler advisory of the month 3. The resource library available to you 4. Your free subscription to the e-ret@iler 5. Contacting Profits Plus Seminars & Tom Shay 1.
What's new on the Profits Plus Seminars website With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking at You 2.
From Herman Group; Pricing questions. Stores now have kiosks with scanners. Scanners on shopping carts. Buying patterns. Frequent shopper cards are given frequently to shoppers. (Subway in D.C.) Customers save a few dollars, and information helps stores create more efficient in store promotions Personalization. This is the next step. Coupons sent for their store only. Coupons bring you back to store or website to build relationship and build brand loyalty. In store promotions. Kiosk will say hello, invite customer to insert frequent shopper card for that day only coupons for their favorite items and a related item. Check
out. Automatic self scanners, customers don't wait for a clerk. Kids
love this technique. 3.
Your free subscription to the e-ret@iler The subscriber list to the e-ret@iler is shared with no one. Period. 4.
Contacting Profits Plus Seminars & Tom Shay PROFITS PLUS, FOUNDER OF...
©1998-2026 Profits Plus Solutions, Inc. |
MARCH 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.
I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.
Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.
Small Business
Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.
It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.
And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.
Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?
Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
