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e-ret@iler October 2000 Sent at your request by Profits Plus Seminars & Tom Shay ======================================= What you will read in this month's issue of the e-ret@iler: 1. This month's article on the Profits Plus Seminars website 2. e-ret@iler advisory of the month 3. The resource library available to you 4. Your free subscription to the e-ret@iler 5. Contacting Profits Plus Seminars & Tom Shay 1.
What's new on the Profits Plus Seminars website With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking at You 2.
From Herman Group; Pricing questions. Stores now have kiosks with scanners. Scanners on shopping carts. Buying patterns. Frequent shopper cards are given frequently to shoppers. (Subway in D.C.) Customers save a few dollars, and information helps stores create more efficient in store promotions Personalization. This is the next step. Coupons sent for their store only. Coupons bring you back to store or website to build relationship and build brand loyalty. In store promotions. Kiosk will say hello, invite customer to insert frequent shopper card for that day only coupons for their favorite items and a related item. Check
out. Automatic self scanners, customers don't wait for a clerk. Kids
love this technique. 3.
Your free subscription to the e-ret@iler The subscriber list to the e-ret@iler is shared with no one. Period. 4.
Contacting Profits Plus Seminars & Tom Shay |
MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
