|
|
|
=======================
e-ret@iler September 2000 Sent at your request by Profits Plus Seminars & Tom Shay ======================= What you will read in this month's issue of the e-ret@iler 1. This month's article on the Profits Plus Seminars website 2. e-ret@iler advisory of the month 3. Your free subscription to the e-ret@iler 4. Contacting Profits Plus Seminars & Tom Shay 1. What's
new on the Profits Plus Seminars website With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website. Here's Looking At You 2. One of the newsletters we receive in our office is from the Herman Group. Recently they were discussing what they saw as the upcoming changes in the world of retail. Their list included: Employees will be more difficult to come by. This makes customer retention all the more important, and as we discussed a couple of months ago, you may want to reconsider your re-hiring policy to take advantage of "boomerang" employees. Smart retailers will use technology. One example they give is the use of smart kiosks. These are information booths that are computer operated and tell customers about your store and your products and services. Get the
customers e-mail address. In addition to the age-old necessity of getting
your customers name and address, an e-mail address now is important.
This monthly e-ret@iler you are receiving is an example of how you can
send something to your customers each week. We use a company called
Oaknet Publishing and can send a monthly letter to 10,000 subscribers
for only $35 per month. Advertising does not get much cheaper than this. Employees will get more personal with customers. With the Internet, and way too many stores, your customers have many choices of where to buy. Think about the store that would call a customer to let them know they have just received a shipment of the customer's favorite brand of merchandise. Create a shopping experience to include socializing and entertainment. Think about a mall - it is not just where you go to buy things. It is a place to see people and be entertained. Some of the more progressive strip shopping centers are finding ways of creating this type of excitement. But, it should not end at your front door. Decorate your store; have something made for every employee to wear, etc. Make it so that any customer walking into your business will want to ask what is going on. That is excitement! 4. Your free subscription to the e-ret@iler The subscriber list to the e-ret@iler is shared with no one. Period. 5. Contacting Profits Plus Seminars & Tom Shay Thank you
for inviting us onto your desktop, and taking the time to read our newsletter.
We trust you have received some business building ideas from it, as
we look forward to seeing you again next month. {Field Two}
{Field Three}
{Field Four}
{Field Five}
{Field Six}
|
MAY 2024
|
With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
