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e-ret@iler
August 2002 Sent at your request by Profits Plus Seminars & Tom Shay 1.
The article of the month on the Profits Plus website: Consulting with
other Dealers Print this month's e-retailer so you can use it as a plan of action in your business 1.
Doing Your Market Homework 0 <= Check here if you plan to use this in your business 2.
August 2002 e-ret@iler advisory: Wants and Needs If instead, the customer was asked why they selected that particular item and what their expectations were, you might have found that what they were asking for was not what they needed. There is the definite possibility that after they use that particular product, they will return it to your business telling you that it is defective. While we know it is not defective, we do have to lay the blame for this situation at the feet of the person who did not ask the necessary questions of that customer. In addition to your not wanting an unhappy customer and unnecessary return of a product, the best reason for your asking your customer about their selection is that the "needed" item is most likely to be a more profitable item for you than the item that they "wanted." We found a good article on the Internet about selling things. It is written by Pam Danziger and is entitled. "Why People Buy Things They Don't Need". Click on this link to visit that page on the Internet. (The article that this link is referring to has been deleted from their website) 0 <= Check here if you plan to use this in your business 3.
Our Power Promoting Idea of the month: Happy Birthday! 0 <= Check here if you plan to use this idea in your business 4.
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Contacting Profits Plus Seminars and Tom Shay Make an effort to locate and do business with other small businesses! Let's keep our money "in the family". God Bless America! Get Your Profits Plus,
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MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
