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e-ret@iler
August 2001 Sent at your request by Profits Plus Seminars & Tom Shay What
you will read in this month's issue of the e-ret@iler: 1.
The Opposite of NO 2. Gambling at the local level As often as I have the pleasure of traveling to a trade show or conference in Las Vegas, I have never found the gaming areas to catch my attention. The same is true when I have traveled to Biloxi, Mississippi, New Orleans, Louisiana, or any other city with gambling. My comment to folks was that I consider retailing to be enough of a gamble. Actually, as retailers we all need to become gamblers - at least within our business. I recently worked with a group that I had presented an idea to some 60 days previously. Their merchandiser immediately contacted the supplier and enlisted them to appear in their trade show. After the show, I was told some 40% of their stores decided to try the idea. The cost of the idea was only $100. Some folks said they did not want to gamble. Yet, they gamble every day. As an example, you expect a certain Saturday to be a very busy day, and you schedule plenty of help on the sales floor. Instead, after you have been open for an hour, it begins to rain. And it rains a lot all day long. You have wasted a sizable number of dollars in unproductive personnel unless you can get everyone working using your "rainy day project list". Wayne Gretzky, the great hockey player, said, "you will miss 100% of the shots you don't take." Have you taken any shots today? 3.
Your free subscription to the e-ret@iler 4.
Contacting Profits Plus Seminars and Tom Shay Last, and most definitely, thank you for inviting us onto your desktop, and taking the time to read our newsletter. Get your Profits Plus,
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MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
