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July 2018
Volume 19 Issue 8

News of the day - Independent Retailer Month; a letter from Steve; the Supreme Court; and a frequently faced challenge by small businesses


Today marks the 18th anniversary of what has become Independent Retailer Month. The celebration has grown tremendously over the past 18 years. It demonstrates the power of small business in a community; we all can make a difference.

Last week we received an email from Steve, a long time reader of our newsletter that we first met at a trade show. Steve was sharing his concerns based on our May Small Business Conversations program with guest, Gene Sower. We definitely agree with the concern Steve has for Internet selling - particularly Amazon. In our back and forth conversation, we looked at the many changes retailing has had in the last century and know that Amazon will not be the final version of selling.

Steve shared an example of Birkenstock shoes who, like Stihl power equipment, remains true to the traditional delivery format of their products. Steve was looking for ideas. This is what we shared:

We have to be vocal to our manufacturers and distributors. We think there are too many who just see the positives of selling through Amazon and do not realize what the costs are long term. As one who reads many publications discussing all aspects of business, we as individual business owners, have to be willing to take the time to write out our thoughts and share our knowledge. These "white papers" we would create with every distribution channel we know, with our fellow business owners, the trade associations we belong to, and organizations such as the chamber of commerce, local business association and our Main Street programs.

While our writing can contain components of an emotional plea, it must also contain the statistics from our industries and the experiences within our own businesses. Of course, this requires quite a commitment of time and effort from each of us. However, if it is important to us we have to show it.

Thanks to Steve for starting the conversation. We hope you will join in.

$$$$$$

Late in June, the United States Supreme Court gave a decision that can affect all businesses selling products and/or services that compete with an online business. The court states that states can now collect sales tax from online businesses even if they do not have a physical presence in that state.

The key phrase in the decision is, "can collect". As I read the decision, it means it is up to each state to decide if they want to collect sales tax. I think we can expect each state legislature to hear a lot from the online businesses and the lobbyists they will hire in an effort to get each state to not collect the sales tax.

There are two benefits from each states collecting the sales tax from online businesses. The first is collecting the sales tax helps to level the playing field between your business and the online business. The second benefit is the amount of sales tax that will now come to your state and community. One estimate I read states the potential collection to be between $8 billion and $23 billion a year.

The only way the collection of sales tax is going to happen is when you let your local legislator know how you feel.

$$$$$$

Two conversations with business owners have led me to share this last piece with you. The first conversation was a business owner at a trade show on a Monday. The owner told me they were frequently checking with their business while they were gone to ask how sales were going. It seems as they left for the trade show, they knew there was not enough cash in the company checking account to cover the paychecks they had already written that were to be given out to employees on Friday afternoon.

The second conversation occurred during a phone conversation with two owners as one was asking the other where the envelope was containing the check for sales tax for the state. It was to be mailed in four days. The second owner responded they had already put the envelope in the mail. The first owner said they would hope it would take a bit for the check to be cashed as there was currently not enough money in the checking account to cover the check. What was surprising to me was this business does millions of dollars in sales each year. Yes, small businesses of all sizes can have challenges with cashflow.

Sharing these two examples, this week we are emailing an introduction to a company called Kabbage to all our readers. For small businesses they create what we call "timing" or "bridge" loans. These are very short term loans to solve this very challenge. Kabbage is not to be used for paying past due bills; increasing your inventory; or for other situations in which you cannot pay back the money in a short term.

If your business has ever had a challenge such as this, companies like Kabbage accept applications in advance of your needing the money. Many businesses go through the application process and have the line of credit to create a buffer they might need at some time.

There is no application fee, nor is there any charge until you use the funds. The application is short and simple. However, the amount of money you want will dictate how "long" the application process is; the more money you need, the more questions they are going to ask. With smaller amounts, you do not even have to talk with an individual; the application is online. Once your loan is approved, you account remains available to you until you need the money. If you find you do not need the funds, there is still no charge to you.

If you might need a short term bridge or timing loan, this could be an answer for you and you would want to apply now. If not, simply delete the email when it arrives.

Article of the Month - Fixing Flat Tires

The article for the month of June looks at your business as if it were a car that had tires that were not fully inflated. In real life, tires like this would give you poor mileage, make the car difficult to handle and even cause a wreck. We have "named" our four tires: Sales people and skills, financials, customer service, and management skills.

We hope you enjoy the comparison and find value in the lesson to use in your business.

Book of the Month - Building a Story Brand by Donald Miller

This is a fascinating book. The author, Donald Miller, explains how the selling of your product or service is a story. There are seven steps in the process of selling starting with the identification of who is the hero in the story. (It is not you; it is the customer.) There are 200 pages of captivating information of how to build your story brand. And there is a free online tool that you utilize as you read each chapter to help you create and develop your story. I think this book will make selling easier for you.

Internet Tool for Your Business - Space Productivity

Each month we highlight one of the 45 free tools on the Profits Plus website; we call them "calculators". While some provide analysis by numbers and ratios, some are assessments and others are self-examination questions. Many are downloadable while others, because of the complexity of the calculations going on behind the scene, are a part of the website and allow you to print your answers. None of them require you to give any personal information nor are there any "cookies" tracking you or your information.

The Internet tool for July is the space productivity calculator. When your business rents space for selling items, storing merchandise or the tools of your trade, there is a cost associated with the space it occupies. After all, there is the rent or mortgage payment and all the utilities associated with that space to consider as you decide what is going to occupy that space. In traditional retail, this number is the "sales per square foot". You not only want to know this number for the business as a whole, you should want to know this number by category so that you can determine which category is producing the most and which category should be considered for replacement by something new.

Staff Incentive for Your Business - A quote applied

We saw a version of this quote recently; we just did not write it down. It goes something like this: "A great business owner is an awesome assistant to all of their employees".

What a novel approach; the task at hand is to help every employee be successful at their job. If they are successful at their job, you expect they are making your business successful. After reading this quote, think of how you can apply it to your business everyday.

We want to recognize A Carrot A Day by Adrian Gostick and Chester Elton, whose book provides the basis for each month's incentive idea.
Profits Plus | tomshay@profitsplus.org
(727) 823-7205 | www.profitsplus.org



 


 

 

 

 

 

MAY 2024
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Small Business

AdvisorieS

The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.

 

Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?

 

Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.

Small Business

News

Top Story

We see that many small business owners have too much of a focus on the "top line" of their income statement.

 

Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.

Article of the Month

Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.

 

And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.

 

The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."


Book of the Month

Lean Startup by Eric Reis is our suggested book for May.

 

As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.

 

Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.

 

Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?

 

Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.

Small Business

News

 

Top Story

We see that many small business owners have too much of a focus on the "top line" of their income statement.

 

Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.


Article of the Month

Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.

 

And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.

 

The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."


Book of the Month

Lean Startup by Eric Reis is our suggested book for May.

 

As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.

 

Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.