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e-ret@iler
June 2002
Sent at your request by Profits Plus Seminars & Tom Shay

1. The article of the month on the Profits Plus website: Five Signs to Take Off
2. e-ret@iler advisory of the month: Fighting City Hall
3. Our Power Promoting Idea of the month: Leave Something With Them
4. Your free subscription to the e-ret@iler
5. Contacting Profits Plus Seminars and Tom Shay

1. Doing Your Market Homework
Our June article on the Profits Plus website is entitled,
"Five Signs to Take Off".

One Sunday, I heard the minister at church reviewing the movie, "Top Gun". I don't remember what he was comparing the movie to (and no, I wasn't sleeping during the sermon), but I did see the comparison in the preparation for a sale and the preparation for a fighter plane taking off from the deck of a ship at sea.

Take a look and see if you find the comparison correct and the information helpful.

2. June 2002 e-ret@iler advisory: An address to hold onto

It was an article in FSB Fortune Small Business magazine that talked about a small furniture factory in New York. It mentioned how the multi generation business had even made pieces of furniture for the movie, "Miracle on 34th Street".

A developer had intended to build a Home Depot and Costco nearby. But there was not enough land for the new buildings and the necessary parking. So the state of New York was planning to use the power of eminent domain to take property from homeowners and businesses to complete the project.

You can read the entire story by getting the May 2002 issue of the magazine.

You will also see a reference to the Castle Coalition, an organization consisting of community leaders and property owners who have successfully fought eminent domain cases as well as those who are currently involved in such an issue. You can visit their website at Castle Coalition.

Hopefully, you and your business will never need to call these folks, but this is information that you should probably hold onto.

3. Our Power Promoting Idea of the month: Give Your Customer Something Extra.
Every customer leaving your business, whether they purchase something or not; every customer your business visits, in their home or place of business, and whether they purchase something or not, should be given something that tells more about your business. It can be a photo copy of a newspaper ad, a coupon, a card listing your services, or a copy of your latest sale circular, but definitely leave something with them.

4. Your free subscription to the e-ret@iler
Going to change your Internet provider soon? Creating a new e-mail address for your self? If so, be sure to let us know so that we can keep the e-ret@iler coming to you.
It is the best way to make sure you do not miss an issue.

If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can get a free subscription list by clicking on the contact link to subscribe.

6. Contacting Profits Plus Seminars and Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it as we look forward to seeing you again next month.

Make an effort to locate and do business with other small businesses! Let's keep our money "in the family".

God Bless America!

Get Your Profits Plus,


Tom Shay

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MARCH 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.