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e-ret@iler
June 2002 Sent at your request by Profits Plus Seminars & Tom Shay 1.
The article of the month on the Profits Plus website: Five Signs to
Take Off 1.
Doing Your Market Homework One Sunday, I heard the minister at church reviewing the movie, "Top Gun". I don't remember what he was comparing the movie to (and no, I wasn't sleeping during the sermon), but I did see the comparison in the preparation for a sale and the preparation for a fighter plane taking off from the deck of a ship at sea. Take a look and see if you find the comparison correct and the information helpful. 2. June 2002 e-ret@iler advisory: An address to hold onto It was an article in FSB Fortune Small Business magazine that talked about a small furniture factory in New York. It mentioned how the multi generation business had even made pieces of furniture for the movie, "Miracle on 34th Street". A developer had intended to build a Home Depot and Costco nearby. But there was not enough land for the new buildings and the necessary parking. So the state of New York was planning to use the power of eminent domain to take property from homeowners and businesses to complete the project. You can read the entire story by getting the May 2002 issue of the magazine. You will also see a reference to the Castle Coalition, an organization consisting of community leaders and property owners who have successfully fought eminent domain cases as well as those who are currently involved in such an issue. You can visit their website at Castle Coalition. Hopefully, you and your business will never need to call these folks, but this is information that you should probably hold onto. 3.
Our Power Promoting Idea of the month: Give Your Customer Something
Extra. 4.
Your free subscription to the e-ret@iler If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can get a free subscription list by clicking on the contact link to subscribe. 6.
Contacting Profits Plus Seminars and Tom Shay Make an effort to locate and do business with other small businesses! Let's keep our money "in the family". God Bless America! Get Your Profits Plus,
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MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
