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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

 

  e-ret@iler newsletter
April 2007
Volume 8 Issue 5

 

Profits_Plus Solutions
Tom Shay Photo
Article of the Month

What friends are for

The April 2007 article is about a business in which the employees understand that taking care of customers can require some non-traditional techniques. And it also requires allowing employees to think for themselves. Click on Article of the Month to view and read this article.

Book of the Month

Motivating the "What's in it for me?" workforce by Cam Marston

A couple of years ago I had the pleasure of doing a national tour with this author. He knows his stuff. If you have ever wondered if the challenges you have with your staff, or the challenges of selling to someone older are younger are because of the age differences, this is the book you want to read.

We have more books to suggest for your reading. Click on Book Referral to visit this page on our site.
 

Contact Us:

Profits Plus
P.O. Box 128
Dardanelle, AR
72834 USA
(727) 823-7205 Voice
(727) 898-3179 Fax
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Business Advisory

April 26 is Take your child to work day
May 10 is National Small Business Owner's Day

A quick reminder with regard to April 26. Be sure to take your kids to work. Even if you are sure you are going to take your children to work with you on the 26th, let me invite you to take a look at a letter that we received from Ron, a reader of the e-retailer newsletter. The writer makes a lot of very important points that can be of value to everyone. Ron's letter

Don't forget to call our office on the 26th and speak with my twin son's, Darren and Blake. They will be minding the office and offering a special on all of Tom's products - half off and no shipping charges. Just give them a call at 727-823-7205.

May 10 is National Small Business Owner's Day. I hope that all of you are very proud of what you do. Our extended family has a special member, Joey Casciato, who seems to be able to say it better than anyone. Joey, his parents, and his grandmother own a sandwich shop. I think they make the best Philly cheese steak sandwiches.

Joey says, "Some of my friends think that all I do is make sandwiches. That may be so, but I make the best sandwiches I possibly can."

Be sure to celebrate. You have much to be proud of!

Internet Tip of The Month

New Calculator: Space productivity

How well are you maximizing all of the space that you utilize in your business? It is an important measure of your business. It tells you if you are doing a good job of selling merchandise and services, considering the amount of square footage that you occupy.

This page on our website will show you how to calculate it as well as tell you more about its importance.

Go to this link to visit this page: Space productivity

The Power Promoting Idea of the Month

Get their attention with stamps

Here in the US, postage stamps are getting a lot of attention in the press. And as the postage rates increase in May, people will be looking closer at the stamp on mail they receive. This would be a good time to look at how you are stamping the statements you are sending to customers. Visit your local post office and ask to see what stamps they have available. Look for the unusual, or perhaps you could utilize a combination of stamps. It causes people to take a second look at who sent the mail to them. And that is what you want - a second opportunity to get into the mind of your customer.

 

 

 

 

 

MAY 2024
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Small Business

AdvisorieS

The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.

 

Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?

 

Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.

Small Business

News

Top Story

We see that many small business owners have too much of a focus on the "top line" of their income statement.

 

Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.

Article of the Month

Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.

 

And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.

 

The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."


Book of the Month

Lean Startup by Eric Reis is our suggested book for May.

 

As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.

 

Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.

 

Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?

 

Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.

Small Business

News

 

Top Story

We see that many small business owners have too much of a focus on the "top line" of their income statement.

 

Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.


Article of the Month

Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.

 

And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.

 

The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."


Book of the Month

Lean Startup by Eric Reis is our suggested book for May.

 

As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.

 

Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.

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Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205