April 26 is Take your child to work day
May 10 is National Small Business Owner's Day

A quick reminder with regard to April 26. Be sure to take your kids to work. Even if you are sure you are going to take your children to work with you on the 26th, let me invite you to take a look at a letter that we received from Ron, a reader of the e-retailer newsletter. The writer makes a lot of very important points that can be of value to everyone. Ron's letter

Don't forget to call our office on the 26th and speak with my twin son's, Darren and Blake. They will be minding the office and offering a special on all of Tom's products - half off and no shipping charges. Just give them a call at 727-823-7205.

May 10 is National Small Business Owner's Day. I hope that all of you are very proud of what you do. Our extended family has a special member, Joey Casciato, who seems to be able to say it better than anyone. Joey, his parents, and his grandmother own a sandwich shop. I think they make the best Philly cheese steak sandwiches.

Joey says, "Some of my friends think that all I do is make sandwiches. That may be so, but I make the best sandwiches I possibly can."

Be sure to celebrate. You have much to be proud of!

How well are you maximizing all of the space that you utilize in your business? It is an important measure of your business. It tells you if you are doing a good job of selling merchandise and services, considering the amount of square footage that you occupy.

This page on our website will show you how to calculate it as well as tell you more about its importance.

Go to this link to visit this page: Space productivity

Get their attention with stamps

Here in the US, postage stamps are getting a lot of attention in the press. And as the postage rates increase in May, people will be looking closer at the stamp on mail they receive. This would be a good time to look at how you are stamping the statements you are sending to customers. Visit your local post office and ask to see what stamps they have available. Look for the unusual, or perhaps you could utilize a combination of stamps. It causes people to take a second look at who sent the mail to them. And that is what you want - a second opportunity to get into the mind of your customer.

Profits Plus Resource Center

Here is the question from March from a business owner:

"We have heard you speak at a trade show each year and have tried to implement your ideas with regard to distinguishing a customer's wants from needs. However, we have one of our staff members that can't see to be able to get past wanting to keep talking and telling the customer all they know about the products and services we offer. We need an idea of how to change this."

Go here to see the solutions to the March question.

Here is the April question which we have created as a summation of several we received in the last month:

"Last year we experienced a tremendous increase in sales. So far in 2007, it has not slowed down. But as we are experiencing this tremendous sales increase, we are concerned about problems we may not be thinking about. From your experience, what should we be watching for as potential problems?"

Lend a hand here and help a fellow business owner solve this problem. Go here for, Response to the editor link and share your ideas of how to solve this. All of your responses will be posted on the Profits Plus web site.