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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

  e-ret@iler newsletter
March 2008
Volume 9 Issue 4

 

Profits_Plus Solutions
Tom Shay Photo
Article of the Month

The Master's Technique
by
Tom Shay

This month's article is one that you will likely want to print and share with all of your staff. It covers some of the basic principles of masterful selling.

I suggest everyone read it as often those I find who consider themselves to be very experienced fall back into the routine of using some of these cliche sales lines. Click on Article of the Month to read this article.
Book of the Month

Spin Selling
by
Neil Rackham

This book was found quite by accident. There was a group that we were working with that had utilized one of his previous books as a basis for their education program. And when the results were less than desirable, we went looking for a solution.

This book was on display at a local bookstore and so I wanted to see what else he had written. This book I really like. It talks about how certain sales are made over a period of time, and how some salespeople fail because they are going for the big sale all of the time.

We have more books to suggest for your reading. Click on Book Referralto visit this page on our site.
 



 
Contact Us


Profits Plus
P.O. Box 128
Dardanelle, AR
72834 USA
(727) 464-2182 Voice
(727) 898-3179 Fax

Seminar Logo
Business Advisory

Happy anniversary to us!

This issue marks the 100th issue of the e-ret@iler newsletter. What started as a one-time e-mail in December 1999, has grown into a monthly event that is sent to thousands of small businesses around the world. Thank you for making it happen and allowing us a few minutes of your time each month.

March 29, 2008. Don't forget this is 'Mom and Pop' Business Owner's Day. Be sure to celebrate your uniqueness.

Internet Tip of The Month
'Open to buy' Calculator

Inventory control - without a question this is one of the most important aspects of successfully operating a business. To help you succeed, we have provided you with an explanation of how good inventory control works, an article on why to utilize inventory control and a free 'open to buy' calculator that you can download.

'Open to buy' explanation and calculator

The Power Promoting Idea of the Month

Give 'em a plant!

One of the readers of the e-ret@iler shared this idea that was a part of our Power Promoting books. When the weather begins to warm up in their area and people are beginning to get outside and work in the yard, they include with their weekend advertising a give away of plants. They utilize small four inch plant material they purchase from another area business. If you are a garden center, this would be a great way to create a tie in with other businesses in your area.

Where's Tom?

As we approach Easter and the spring selling seasons, here is the current calendar of engagements:

March 12 Las Vegas
March 17 Louisville
March 18 Leasburg, MO
March 27 Orlando
March 31 Philadelphia
April 4 Jacksonville, FL
April 11 St. Cloud, MN

 

 

 

 

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

MARCH 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.