|
|
|
e-ret@iler
February 2000 Information to increase profits for retailers, dealers, jobbers and merchants - In this month's issue of e-ret@iler, we will discuss shoplifting, phone systems, catalog and internet sales. Shoplifting - According to information released by the Loss Prevention Specialists - Prevention Strategies Group there was a study conducted of 166,000 shoplifting incidents in 1998 and 1999 showing the average theft is now $60.74, up from $58.34 of 1997. The majority of shoplifters are adults, yet juveniles represented a disproportionate percentage of shoplifters. Men were most frequently the shoplifter, while a relatively high percentage of cases involved collusion between employees and customers. The number one location within a business where shoplifting occurs is at the point of sale. Telephone systems - Want to have an elaborate phone system like one of your bigger competitors. You may want to think twice, or at least consider these consumer concerns: 39%
of callers cannot identify the # sign These
two tips can also help: Catalog and internet sales - If you have avoided getting into the mail order or internet trade because shipping and handling is an expensive hassle, you may want to rethink your position. Businesses that create and utilize a catalog for mail order shopping, or an internet sales catalog, report they not only gain new customers from outside their normal trade area, but they are finding that "shipping and handling charges" are an additional source of profits. 48% of businesses offering their goods and services by mail report they will make a profit from these charges. Another 41% of businesses broke even with shipping and handling charges. Subscriptions
to the e-ret@iler I know that many of you have enjoyed the posters I offer for free at each of the seminars I speak at. I heard a new one the other day that will probably become a poster for us in the near future. "If you enjoy what you do, you will never work a day in your life." Get
your profits plus, |
MAY 2024
|
With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
