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Business
Building Ideas for January from Profits Plus & Tom Shay
January 2003 - Our 38th issue Sent at your request by Profits Plus Seminars & Tom Shay The article of the month on the Profits Plus website: The Legacy of The Family Business e-ret@iler advisory of the month: Celebrate March 29 - Mom and Pop Business Owners Day The January 2003 e-ret@iler contest and the prizes AMP calculator now available! Our Power Promoting Idea of the Month: Clearing out the old stuff Your free subscription to the e-ret@iler Contacting Profits Plus Seminars & Tom Shay => Print this month's e-retailer so you can use it as a plan of action in your business! The Legacy of The Family Business The January article has only been seen by those who have purchased or won a copy of our CD e-book, What does Tom say? It reflects for those of us who have come from multi generation families in business and asks what we are going to do about the next generation. I hope you enjoy it. The title of the article is, "The Legacy of The Family Business". O <= Check here if you plan to use this in your business $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ January 2003 e-ret@iler advisory: Mom and Pop Business Owners Day - March 29 Hallmark Cards may be the master at finding a way to create an event and selling their products as they encourage consumers to participate. Youcan also have an event. Now is the time to begin planning for Saturday, March 29,as it is Mom and Pop Business Owners Day. You can have a customer appreciation day; decorate the store, and do anything else to create excitement. Why would you want to do this? A study by the Retail Marketing Institute shows that 70% of customers will go somewhere else if it is more fun to do business there. Years ago the strategy for getting customers may have like the book title, In Search of Excellence. But today, it is In Search of Entertainment. Make sure your business entertains your customers. O <= Check here if you plan to use this in your business $$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$$ New product from Profits Plus: AMP Calculator Last month we introduced the AMP calculator and offered a special. There was a limit to the number of people who could subscribe at the special price of $25 (AMP calculator is sold for $40 annually on the Profits Plus website. As several people missed the cut off, we are going to offer the $25 special one more time.
Our AMP calculator (which stands for Advertising, Marketing, and Promoting)
is now available as an online service. If you have struggled to develop
an annual plan for your business with regard to these three aspects,
then we have the tool for you! The AMP calculator will guide you through
a series of questions (Do you want to create an advertising budget as a percentage
of gross revenue? How many radio stations will you use? Do you want
to set aside a part of this money for last minute opportunities and
donation advertising?) Think
of giving your customers a great deal as a way to reward them forhaving
done business with you during the past year. |
MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
