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e-ret@iler
 January 2001 Sent at your request by Profits Plus Seminars & Tom Shay What
you will read in the January 2001 issue of the e-ret@iler: 1.
Hiring the right employee - proven techniques to improve your hiring Personnel. Other than inventory, personnel is the largest expenditure a business will have. And just as you can make the wrong decision as your purchase inventory, you can make incorrect decisions about who you hire. Visit the website this month, via the link above, and you can read our business advisory article of the month. 2.
e-ret@iler advisory of the month - Choice advertising words Here are a half dozen of the "magic" words they can make your advertising more successful. Discover - When you discover something, it is an exciting experience. Notice the credit card, magazine, and television network with this name? You (your) - Remember when a customer shops with you, the key to success is answering the "What is in it for me?" question. When you use this word, and variations of it, you stress the importance of the customer. Proven - Customers like to know they are not the guinea pig. If they want to take a chance they can go gambling. New - That which is new is the best. Secret - Think about the number of seminars you have attended where you have been invited to learn "the secrets of …" Anything that is forbidden or guarded is desirable. Fast - Who wants to wait? Works fast, fast delivery, etc. Why is FedEx such a success? Next month, we will have some more words to add to this list for you. 3.
Your free subscription to the e-ret@iler 4.
Closing words from Profits Plus Seminars and Tom Shay Thank
you for inviting us onto your desktop, and taking the time to read our
electronic newsletter. We trust you have received some business building
ideas from it as we look forward to seeing you in February. Get
your Profits Plus, |
MAY 2024
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
The May Small Business Advisory is titled "Planning for a successful accountant" and is appropriate for many with the April 15 tax deadline having passed.
Did you work with your accountant? Or, did you just give them a bunch of papers and wait to receive a completed tax return?
Successfully working with an accountant requires a partnership. This month's Small Business Advisory gives suggestions of how to make this happen in 2024.
Small Business
We see that many small business owners have too much of a focus on the "top line" of their income statement.
Increasing revenue is great, but it is not a cure all for any challenges your business is facing. And sometimes, incresing revenue can create a challenge.
Who is your customer? Some small businesses have no focus. Their customer is whoever calls or walks in the door.
And some small businesses have determined which customers, in sufficient numbers, they should spend their efforts to attract.
The article of the month shares an old Southern rhyming couplet about business; "The bertter you niche, the more you get rich."
Lean Startup by Eric Reis is our suggested book for May.
As the title suggests, the reader of the book would be someone that is starting their business. However, we see more value than just that.
Perhaps you have been in business for many years. We think this book could give insight to items, and methods, that a small business owner should think about with their business today.
