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Small Business Financials Knowledge Test from Profits Plus

Answer each of the 20 multiple choice questions. At the bottom of the page, click on the submit button. Within a couple of seconds you will have your score as well as the answers to any questions you answered incorrectly.

1. Price minus cost divided by retail is:
gross profit
gross margin
markup
net profit


2. Items on a balance sheet are either long term or current. The distinction between the two is:
6 months
3 months
365 days
30 days


3. Book value is:
Net worth of a business
The price of a good book
The going price of an item
Initial cost minus depreciation


4. Retained earnings is:
Unpaid payroll
Profit of a business year to date
Profit earned, but not yet taken from the business
Total profit since the business began


5. A profit & loss statement is also known as:
Financial sheet
Equity sheet
Balance sheet
Income statement


6. Fair market value is:
The same as book value
A grocery store term
A way of determining the price of an item
The price you would get if you sold the item


7. Expenses on a profit & loss statement are shown as a percentage of:
Gross income
Net income
Gross sales
Net sales


8. Assets minus liabilities is:
Zero
Always a positive dollar amount
Equity
Net income


9. Cash basis accounting means:
You pay your accountant in cash
Receivables and payables are cleared at the end of each accounting period
The majority of your revenue is cash
A business that does not accept checks


10. Which of these is not an asset:
Notes payable
Equipment
Cash
Inventory


11. Which of these is not a liability:
Stockholder Equity
Notes payable
Cash
Accounts payable


12. Accrual basis accounting is:
Used only by major corporations
Certain incomes and expenses reported over several accounting periods
Illegal accounting techniques
Used by businesses that do most of their business by bank cards


13. Depreciation is:
Treatable with medicine
The same as fair market value
Reducing the value of an asset over time
What happens after being in business too long


14. A cashflow chart is:
An item that has been replaced by computers
The same as a budget
Used only by big companies
A way of accurately projecting your future cash needs


15. While a budget is a great tool, it is an incomplete tool because:
It is only a guess
budgets are like diets - they never work
there is no indication that there is sufficient cash for the business
budget is only a car rental business


16. Annual gross profit dollars divided by average inventory at cost is:
Net profit
Turn rate
Gross Margin Return on Investment
Sales


17. Which item does not appear on the balance sheet?
Interest expense
Principal payment
Inventory
Cash on hand


18. Gross Margin Return on Investment should be:
less than 1
1 to 1.2
1.2 to 1.5
greater than 1.5


19. Assets minus liabilities is:
Net Profit
Gross profit
Income
Net worth

20. Which item does not appear on the profit and loss statement?
Sales
Net profit
Expenses
Cash on hand

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MARCH 2026
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Small Business

AdvisoriES


Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

NewS

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.

Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Every time I see the logo for Target stores, I think about small businesses and the need to know which people to target as their customers. Of course, of most importance is the person who has spent any money with your business.

 

I ask businesses if they know how much the average person spends with their business. Most offer a quick response with a dollar amount. That answer is incorrect as they are telling me what the average existing customer is spending. The average person in any community spends no money with that small business.

 

Looking for new customers without any plan of how to do so is just spending money. That is why every small business needs to know how to find and use information. Find ideas in the March Small Business Advisory.

Small Business

News

 

Top Story

Employee retention; is it important? Or is it easier to lose an employee and wait for the next applicant to walk in the door? The Small Business News for March shares some statistics of the expense you incur when you make the change instead of working to retain a current employee.


Article of the Month

It is baseball season and we use the sport as an explanation of the cost of growing your business. In Boston's Fenway Park, left field has a wall that is know as the green monster.

 

And that is what growing your business is - a monster! You can't successfully grow your business without a plan and knowing you will have the cash on hand to pay for the growth.


Book of the Month

Are you selling something or persuading the customer? With your employees are you repeatedly telling that employee or are you persuading them to excel?

 

Influence: The Psychology of Persuasion by Robert Ciaidini is our suggested book for March 2026. Most definitely an appropriate read.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.