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Three important documents - the one in the middle
The value of your balance sheet

The last issue began this series in which we sequenced the three most important financial documents for your business. We began with this writer stating that every business has a need for the three documents – a projectionary cashflow statement, a profit and loss statement, and a balance sheet. With the three articles in the series it was announced that the documents would be covered in a sequence with the least important coming first and the most important coming last.

The first article had the profit and loss statement as the first and least important document. In the opinion of this writer, the profit and loss statement was first because it was purely historical and because it covers such a brief period of time.

Our second most important document in the sequence is (surprise) the balance sheet. The balance sheet is selected as second most important document because of the advantage it has over a profit and loss statement. While the balance sheet is historical, just like the profit and loss statement, it provides additional information in that it tells you the likely hood of the business being able to continue going forward.

The balance sheet consists of not two, but three important components. Often thought of as a statement where the assets equal the liabilities, there is both accuracy and inaccuracy in that statement as one of the liabilities is the stockholder’s equity position in the ownership of the business.

Beginning with the top section of the balance sheet, we will first see the assets. This section lists everything the business owns, regardless of whether or not it has been paid for. The assets are divided into two sections – current and long term. The distinction is easy to explain. Assets that fit into the current category are those the business anticipates will be changed into cash within the next 365 days.

Current assets would include all funds in company checking accounts, the accounts receivable, inventory and other funds such as CDs and savings accounts.

The long term assets are the rest of the assets. Examples would be a building, fixtures, computers, vehicles and land. Assets can move between current and long term, but only if they fit within the definition of the 365 days.

Liabilities follow a similar definition in that they also have current and long term. Your liabilities are all those that you anticipate paying within the next 365 days. Liabilities have a difference in that some of them can be both current and long term. Perhaps your business has a loan for the building you occupy. If the loan is for 15 years, the total of principle payments (not principle and interest) for the next twelve months would be considered a current liability. The total of principle payments to be made after the next twelve months would be considered a long term liability.

A similar scenario could be made for payments on vehicles, a computer system, and even a note for buying the business from the previous owner could all have amounts in current liabilities and long term liabilities.

The liabilities have a section that we previously mentioned – the stockholder’s equity. Depending on how the ownership of the business is established for accounting purposes, there can be variations of how the numbers are arranged. As a generalization, there are three parts. The first is the money that the owner of the business put in when they first bought the business. This is sometimes referred to as initial capitalization.

The second part is called the current income. During the current year of the business, as a monthly profit and loss statement is created, the net profit moves into the current income. Over the course of a year, the current income would have twelve entries. At the end of the year, as the term ‘current’ comes to a close, the current income then moves into the retained earnings. ‘Retained earnings’ is exactly what the title implies; earnings of the business that the business continues to hold and has not paid to the owner.

Add these three together, - capitalization, current income and retained earnings – and you have the owner’s (or stockholder’s) equity in the business.

The assets, current and long term, are equal to the liabilities, current and long term, and the owner’s equity. The larger the owner’s equity the stronger the business is likely to be, because the liabilities to others constitute a smaller percentage.

In the next issue we will conclude the series by looking at a projectionary cashflow chart at which time we will explain why we think this is the most important financial document of a business.

 

 

 

 

 

 

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Tom Shay
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SEPTEMBER 2026
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Small Business

AdvisoriES


Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."

 

Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.

 

This is but one example. Our September advisory - What do you sell?

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Top Story

Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.

Article of the Month

When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.


Book of the Month

The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."

 

Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.

 

This is but one example. Our September advisory - What do you sell?

Small Business

News

 

Top Story

Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.


Article of the Month

When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.


Book of the Month

The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.