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Dear Tom,
This legend started with one of Santa's doubles---a jolly old "elf" who, at the ripe old age of 90 still had a twinkle in his eye that delighted hundreds, maybe thousands of children who sat on "Santa's" knee and shared their wish lists with him every Christmas season in the Rainbow Centre--a shopping mall in Niagara Falls, New York.

Each child, including my son at the age of two would shyly share the itemized list with "Santa", who would then ask each of them how deserving they thought they were. Satisfied with their behavioral justification, he would reach into his fluffy red coat pocket, and pull out a small brown envelope. As each child watched, "Santa" would open the flap, and pour something from the envelope into the palm of his hand. It was kind of glittery, and for good reason.

Every child heard the same explanation--that because they had been good that year (and supposedly not all children had), they were going to get this special envelope of "Magic Dust" to take home with them. Instruction for its' purpose and use were very explicit: "You'll want to sprinkle this on the sidewalk just in front of your house,"

Santa explained, "As I pass overhead, the moon will reflect off the magic dust, and I'll know you've been good. The magic dust will help the reindeer lead old Santa Clause right to your house!" With a commitment to this, he would return the Magic Dust into the envelope, lick the flap and seal it. He then placed it into the little hands of the awestricken child, who was encouraged to take extremely good care of the envelope and put it in a safe place until Christmas Eve.

The effect of the Magic Dust has been dramatic during Christmas with my children. Every year, glitter is an important item on the Christmas shopping list. Each Christmas eve after Luke's account of the birth of Jesus is shared from the bible, the stockings are hung, the cookies are in place for Santa, and the pistachios (for Rudolph!) are placed in a bowl, the last remaining stop on the way to bed is a quick step outside.

Making sure to be well out from under any shadows the front porch might create, the Magic Dust is scattered across the sidewalk to signal the home of another GOOD little boy of girl not to be forgotten in Santa's miraculous flight across the moonlit sky.

Amazing things can be seen in the magic dust. One Christmas morning, we were positive that the pattern in the Magic Dust came from the sole of one of Santa's boots. Another year we saw Rudolph's hoof-print (right nearby were the empty pistachio shells)---Santa must have fed Rudolph right there on the sidewalk last night! The amazement in those little eyes at the moment of discovery was priceless!

This Christmas eve, my daughter will carry on the tradition that has now been enjoyed by my children for each Christmases since 1985-- It has become a treasured tradition, all because we learned about the legend of the Magic Dust from Santa so long ago in Niagara Falls, New York.

Is the legend of the Magic Dust fact or fiction? It would appear it's only fiction if you don't believe in Santa Claus, .......but absolute fact for those of us who still do!

D. Wendal

 

NOVEMBER 2024
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Perhaps you have investments outside of your small business; gold, stocks, bonds or money market funds. With each you likely know what the rate of return is.

 

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We see a lot of social media with what we think is a "sympathy plea" do do business with local small businesses.

 

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A timely article for the holiday season. With any business that has inventory, are you looking at sales per square foot? Are you looking to see which is the most valuable space in your business? You can increase sales by knowing which items to place where.


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If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent - but there is no way to address all of them at once. The results? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Perhaps you have investments outside of your small business; gold, stocks, bonds or money market funds. With each you likely know what the rate of return is.

 

What about your busines? Do you know what the rate of return is for your business? You should. After all, you do not want to be the person who has just bought themselves a job.

Small Business

News

 

Top Story

We see a lot of social media with what we think is a "sympathy plea" do do business with local small businesses.

 

It is not going to work. People select where they do business based on positive reasons. We discuss what we are seeing.


Article of the Month

A timely article for the holiday season. With any business that has inventory, are you looking at sales per square foot? Are you looking to see which is the most valuable space in your business? You can increase sales by knowing which items to place where.


Book of the Month

Fix This Next by Mike Michalowicz. We love this description of the book; The biggest problem entrepreneurs have is that they do not know what their biggest problem is.

 

If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent - but there is no way to address all of them at once. The results? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.