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 Many a small business feels the pressure of competition, both large and small, as being an overwhelming challenge. This is understandable as there is competition everywhere and many of the competition has decided to focus on having the lowest price. The "Do what they don't; do what they can't!" session focuses on exactly what it is that can set you apart from the competition. As much as a small business might want to be able to do what they competition can do, the competition has the same challenge - they can't do, or don't do - what the small business can doing. We look at how you can focus on these hidden advantages. Powerpoint of "Do what they don't; do what they can't!" PROFITS PLUS, FOUNDER OF...
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SEPTEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
