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A serving of confirmation

A little recognition can go a long way


Spending a week in San Antonio, what was to be a break from delicious Mexican food for some fast food, turned into a serving of confirmation in what your staff can be.

We walked into the downtown Whataburger to enjoy a fast food hamburger dinner. After placing our order, we sat down and were watching the people both inside and outside the business.

A couple of people were having a fun time enjoying their food as they were taking pictures of each other with their mouth’s wide open as they were about to take a bite of their hamburger. One of the wait staff took note and brought to the customers one of the paper hats that the staff would wear. More pictures ensued. They asked the employee to join in the photo, and before you knew it, there were five employees having a group picture taken with each of the customers. Most definitely a good time was being had by all.

One of the staff, Anthony, walked by our table and we commented to him how they all seemed to be enjoying themselves. In addition to the confirmation, Anthony began asking questions about our visit to San Antonio and how we were enjoying our time in the city. Asking where we lived, he volunteered the location of a Whataburger nearest our residence.

He quickly volunteered he has been in the food service industry for twenty years and while this was not the only place he had worked, he did enjoy it. Anthony was a very conversant and engaging individual that you could sit and visit with for quite a while.

He wanted to tell the story of the day the grandson of Harmon Dobson, founder of Whataburger, came into the business and sat at a table in a corner that Anthony pointed out. Just as we had noticed, Dobson’s grandson noticed these interpersonal skills that Anthony demonstrated. Anthony was thrilled that the grandson of the founder was pleased with the work he was doing for Whataburger. He was given a $15 gift card as a sign of appreciation by the grandson.

Reading the history of Whataburger, we can see Anthony is not a rare find that simply walked into this location looking for a job. The company has a biennial Family Convention with the highlight of the convention being the finals of the WhataGames. The WhataGames are a six-month competition involving employees in all their stores in a demonstration of their knowledge of the company history and a commitment to the company’s stated valued.

The serving of confirmation we received, in addition to our meal, was that the atmosphere in a business, and what customers experience, is more than someone writing a mission statement, or stating that employees are “empowered”.

The serving we received also included our observing how a small recognition, the $15 gift card, carries the story forward. We did not ask, but from observing similar situations with other businesses and their employees, we expect Anthony carries that $15 gift card in his pocket as a reminder to himself that the business employing him appreciates his daily efforts.

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This article is copyrighted by Tom Shay and Profits Plus Solutions, who can be reached at: PO Box 128, Dardanelle, AR. 72834. Phone 727-823-7205. It may be printed for an individual to read, but not duplicated or distributed without expressed written consent of the copyright owner.

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Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

OCTOBER 2026
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Healthy, Wealthy, and Wise. It may be the last part of a saying dealing with going to bed early and getting up early. It is also the title of this month's advisory. We are going to look at five tests you can perform on your business along with several calculations you can perform on your business to determine how well the business is performing.


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I don't understand why they tell customers to call when they are ready for the next service.

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All this plus the Internet Tool for Your Business and a staff incentive idea for your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Healthy, Wealthy, and Wise. It may be the last part of a saying dealing with going to bed early and getting up early. It is also the title of this month's advisory. We are going to look at five tests you can perform on your business along with several calculations you can perform on your business to determine how well the business is performing.

Small Business

News

 

Top Story

Continually, I am baffled by small businesses that fail to ask for customers for their business. The example for October is service businesses that deal with their customers on a monthly, quarterly, semi-annual, or annual business.

 

I don't understand why they tell customers to call when they are ready for the next service.


Article of the Month

It is just a tool. We are talking about money. The October article tells the story of several small businesses that make a big difference in their community. These are heart warming stories of making money and using that money in some unique ways.


Book of the Month

How about an uplifting book to start the last quarter of the year? Big Magic: Creative Living Beyond Fear by Elizabeth Gilbert can give you that boost in both your personal life and in your business.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.