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e-ret@iler
December 1999 Sent to you at your request by Tom Shay and Profits Plus Seminars Visit our website at www.profitsplus.org In this month's issue of e-ret@iler, we will show you how to improve your one on one sales with a double-digit increase. On
the Profits Plus Seminars website this month, we have added a new article
entitled, A Piece of the Pie. It doesn't teach you anything new about
how to conduct business. We just thought it was a timely article as
we just complete Thanksgiving to express how we can appreciate what
we do. New on the Profits Plus website: It is not quite the game of solitaire, but it is fun. We now have a 20 question, multiple-choice test designed for the retail trade. When you visit the page, you will have the opportunity to answer each of the questions, and then click the submit button. You don't leave your e-mail, or any other personal information. But, as soon as you click the submit button, you will receive your grade, as well as see any of the questions you answered incorrectly, and the correct answers. Play as often as you like. It is free for you to enjoy and improve your retail knowledge. Business Knowledge Test Back to the question we posed at the start of the e-ret@iler. When you are waiting on a customer there are two things you can do, each of which can provide you with a double-digit sales increase. The first step is in showing an item to a customer; hold it just above waist high and in a manner as if to hand the product to the customer. By doing so, the customer is more apt to take the item into their hands. If they do, you are 14% more likely to make the sale. The second way of increasing your sales by double digits, occurs when the customer has decided to buy the item. You now have the opportunity to ask, "Is one enough, or would two be better?" Studies have shown, you have a 19% chance the customer will take the second item. If you have received this edition of the e-ret@iler by way of someone passing it on to you, you can add your name to the free subscription list by clicking on the link in the upper corner of the page. Thanks for allowing us to visit your computer this month, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month. Get
your profits plus, PROFITS PLUS, FOUNDER OF...
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SEPTEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
