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e-ret@iler
December 1999
Sent to you at your request by Tom Shay and Profits Plus Seminars
Visit our website at www.profitsplus.org

In this month's issue of e-ret@iler, we will show you how to improve your one on one sales with a double-digit increase.

On the Profits Plus Seminars website this month, we have added a new article entitled, A Piece of the Pie. It doesn't teach you anything new about how to conduct business. We just thought it was a timely article as we just complete Thanksgiving to express how we can appreciate what we do.

With many e-mail programs, you can click on the link at the end of this sentence to go immediately to that page on our website.
Piece of the Pie

New on the Profits Plus website:

It is not quite the game of solitaire, but it is fun. We now have a 20 question, multiple-choice test designed for the retail trade. When you visit the page, you will have the opportunity to answer each of the questions, and then click the submit button. You don't leave your e-mail, or any other personal information. But, as soon as you click the submit button, you will receive your grade, as well as see any of the questions you answered incorrectly, and the correct answers.

Play as often as you like. It is free for you to enjoy and improve your retail knowledge. Business Knowledge Test

Back to the question we posed at the start of the e-ret@iler. When you are waiting on a customer there are two things you can do, each of which can provide you with a double-digit sales increase.

The first step is in showing an item to a customer; hold it just above waist high and in a manner as if to hand the product to the customer. By doing so, the customer is more apt to take the item into their hands. If they do, you are 14% more likely to make the sale.

The second way of increasing your sales by double digits, occurs when the customer has decided to buy the item. You now have the opportunity to ask, "Is one enough, or would two be better?" Studies have shown, you have a 19% chance the customer will take the second item.

If you have received this edition of the e-ret@iler by way of someone passing it on to you, you can add your name to the free subscription list by clicking on the link in the upper corner of the page.

Thanks for allowing us to visit your computer this month, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month.

Get your profits plus,
Tom Shay

 

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Tom Shay
PO Box 128
Dardanelle, AR 72834

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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Have you ever said to an employee, "Do you know how much that costs"?

Their answer is no, and that could be a problem for your business. The April Small Business Advisory discusses sharing financial information.

Small Business

News

 

Top Story

Some people are proactive; others are reactive. What do each say about your management style?


Article of the Month

We look at a study of banks in determining if you are selling 5 to 1 or 1 to five. It is important to your business.


Book of the Month

Who knew? Jay Z is more of an entrepreneur than a rapper. The book is, "Empire State of Mind: How Jay Z Went from Street Corner to Corner Office".