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October 2015
Volume 16 Issue 11
News of the day

Global Entrepreneurship Week is November 16-22. What does this have to do with you?

Why, you are an entrepreneur! You have started or purchased a small business which is an integral part of your community. You likely hire individuals and are responsible for a part of what happens in your community.

Without entrepreneurs, everything would be a group of chain stores and service providers, all having distant corporate headquarters and not being an active part of your community.

You and your business are different. Here is about six week's notice for you to get on the band wagon. Promote to the media what your business does. Talk to your Chamber of Commerce, the Small Business Development Center (SBDC), your Main Street program, Business Improvement District (BID), Downtown Development Authority (DDA), and anyone that will listen.

Here is a link to the Global Entrepreneurship Week website.
 
Article of the Month

"You get more with honey than you get with vinegar."

This is supposed to be a lesson on how you talk and interact with people. The article of the month is "Taking Time for Recognition" and shares some ideas of some small things we can do to engage our employees.
Book of the Month

Staying in the same theme as our article of the month, this month's book suggestion is, "Everything Counts" by Gary Ryan Blair. You will find the comment of, "Don't sweat the details", is not appropriate for you as an individual or for your business.

As always, buy this book from an independent. Stay away from you know who.
Internet Tool for Your Business

You are trying to make a decision about buying inventory. The first option is to purchase in a smaller quantity and pay a higher price. The second option has a lower price but you have to buy in larger quantities.

There is also delivery costs, length of time to pay for the inventory, and how fast you are selling the inventory.

All of these are taken into consideration with our free Cost of Inventory Calculator on the Profits Plus website.
Staff Incentive for Your Business

Sixty seconds. That's all I ask. This month we have shared a lot about recognition. Sixty seconds is all it takes to give someone recognition. Here are four points to consider:
1. Tell someone exactly what they did that you appreciated.
2. Tell them how you saw that they did it.
3. Tell them what affect their effort has on your business.
4. Tell them thanks.

We want to recognize A Carrot A Day by Adrian Gostick and Chester Elton, whose book provides the basis for each month's incentive idea.
Profits Plus |tomshay@profitsplus.org | (727) 823-7205 | www.profitsplus.org

 

 

 

 

 

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Tom Shay
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SEPTEMBER 2026
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Small Business

AdvisoriES


Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."

 

Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.

 

This is but one example. Our September advisory - What do you sell?

Small Business

NewS

Top Story

Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.

Article of the Month

When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.


Book of the Month

The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."

 

Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.

 

This is but one example. Our September advisory - What do you sell?

Small Business

News

 

Top Story

Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.


Article of the Month

When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.


Book of the Month

The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.