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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

e-ret@iler
July 2002
Sent at your request by Profits Plus Seminars & Tom Shay

1. The article of the month on the Profits Plus website: Customer Service At Its Best
2. e-ret@iler advisory of the month: The Small Business Journal
3. Our Power Promoting Idea of the month: Maximize your receipts to customers
4. Your free subscription to the e-ret@iler
5. Contacting Profits Plus Seminars and Tom Shay

1. Doing Your Market Homework
Our July article on the Profits Plus website is entitled,
"Customer Service At Its Best".
In addition to a great story about a very young business person named Johnny, the article talks about ways to create rewards for your staff as they increase sales for your business. I think you will find several neat ideas that you can use in your business.

2. July 2002 e-ret@iler advisory: The Small Business Journal
Recently I ran across a great article that I think is of interest to readers of the e-retailer. The article is on a website entitled, "The Small Business Journal" and is entitled "9 tips to increase the odds of your success in a small business". If you are reading the e-retailer while you are online, here is a link to that site.
(The article we refer to is no longer posted on their website)

3. Our Power Promoting Idea of the month: Maximize your receipts to customers. Whatever type of form you use for a receipt, make sure it includes your business name, address, phone (including area code) and some additional information such as your hours.

4. Your free subscription to the e-ret@iler
Going to change your Internet provider soon? Creating a new e-mail address for yourself? If so, be sure to let us know so that we can keep the e-ret@iler coming to you.

It is the best way to make sure you do not miss an issue.

If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can click on the e-retailer logo to subscribe.

5. Contacting Profits Plus Seminars and Tom Shay
Thank you for inviting us onto your desktop, and taking the time to read our newsletter. We trust you have received some business building ideas from it as we look forward to seeing you again next month.

Make an effort to locate and do business with other small businesses! Let's keep our money "in the family".

God Bless America!

Get Your Profits Plus,


Tom Shay

 

PROFITS PLUS, FOUNDER OF...

 

©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834
(727)823-7205

SEPTEMBER 2026
Have the Small Business Advisories and News sent to your inbox. Subscribe HERE

Small Business

AdvisoriES


Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."

 

Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.

 

This is but one example. Our September advisory - What do you sell?

Small Business

NewS

Top Story

Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.

Article of the Month

When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.


Book of the Month

The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
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BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."

 

Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.

 

This is but one example. Our September advisory - What do you sell?

Small Business

News

 

Top Story

Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.


Article of the Month

When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.


Book of the Month

The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.