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e-ret@iler
June 2002 Sent at your request by Profits Plus Seminars & Tom Shay 1.
The article of the month on the Profits Plus website: Five Signs to
Take Off 1.
Doing Your Market Homework One Sunday, I heard the minister at church reviewing the movie, "Top Gun". I don't remember what he was comparing the movie to (and no, I wasn't sleeping during the sermon), but I did see the comparison in the preparation for a sale and the preparation for a fighter plane taking off from the deck of a ship at sea. Take a look and see if you find the comparison correct and the information helpful. 2. June 2002 e-ret@iler advisory: An address to hold onto It was an article in FSB Fortune Small Business magazine that talked about a small furniture factory in New York. It mentioned how the multi generation business had even made pieces of furniture for the movie, "Miracle on 34th Street". A developer had intended to build a Home Depot and Costco nearby. But there was not enough land for the new buildings and the necessary parking. So the state of New York was planning to use the power of eminent domain to take property from homeowners and businesses to complete the project. You can read the entire story by getting the May 2002 issue of the magazine. You will also see a reference to the Castle Coalition, an organization consisting of community leaders and property owners who have successfully fought eminent domain cases as well as those who are currently involved in such an issue. You can visit their website at Castle Coalition. Hopefully, you and your business will never need to call these folks, but this is information that you should probably hold onto. 3.
Our Power Promoting Idea of the month: Give Your Customer Something
Extra. 4.
Your free subscription to the e-ret@iler If you have received this edition of the e-ret@iler by way of someone passing it onto you, you can get a free subscription list by clicking on the contact link to subscribe. 6.
Contacting Profits Plus Seminars and Tom Shay Make an effort to locate and do business with other small businesses! Let's keep our money "in the family". God Bless America! Get Your Profits Plus,
PROFITS PLUS, FOUNDER OF...
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SEPTEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
