|
|
|
e-ret@iler
March 2000 Sent to you at your request by Tom Shay and Profits Plus Seminars Visit our website at www.profitsplus.org In this month's issue of the e-retailer, we will share with you: ·
Information regarding staffing and pay On
the Profits Plus Seminars website this month, we have added a new article
entitled, 8 Steps to Solving Customer Complaints. The article reviews
the traditional six step plan to deal with a customer who has a complaint
against your business, but then offers two additional steps that few
merchants take. With many e-mail programs, you can click on the link
at the end of this sentence to go immediately to that page on our website.
We
introduced the retail knowledge test in December. It is a 20 question
multiple choice test about business management. Take the test as often
as you like. Your test is graded instantly, and you will see any questions
you have missed, and the correct answers. It is free for you to enjoy
and improve your retail knowledge. Manpower, Inc has released a report in which they have surveyed 16,000 businesses, learning that 24% are planning to hire more workers in the next 60 days. Only 10% of those surveyed report they are planning to scale back their staff. While many employers believe that money can help them keep an employee from bolting to another job, a Yankelovic Partners study showed that 40% of workers will stay in a job they hate because the money is good. Perhaps this survey is suggestion that employers are paying too much to keep an employee. American Demographics magazine reports retailers can expect a shift in their customer base in the next five years. Customers in the 50 to 59 year old group will experience two changes in their lives. To begin with, this traditionally affluent age group will increase in size by 140% between 1995 and 2005. Within
this group, 38% will be moving, with many leaving cities and retiring
to rural areas. This moving provides retailers with excellent opportunities
as this group may be "downsizing" their possessions, and looking
for purchases that better suit their new lifestyle. Thanks for allowing us to visit your computer this month, and taking the time to read our newsletter. We trust you have received some business building ideas from it, as we look forward to seeing you again next month. Get
your profits plus, PROFITS PLUS, FOUNDER OF...
©1998-2026 Profits Plus Solutions, Inc. |
SEPTEMBER 2026
|
With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
