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With over 25 years of frontline experience Tom Shay is America's leading small business management expert. He's a "Must Have" for your next event.

Welcome!

 

 

You have just found the best online tool for small businesses. Decisions about how to manage your business should never be a guessing game. My purpose is to assist business owners and managers to increasing their profits and build their business for the future. I strive to achieve this through magazine articles, books, seminars,customized consulting services, and partnerships with other like minded businesses. I work with families and individuals whose livelihood depends on the results of the business. It’s an honor and a privilege to to work with and for businesses which serve their community.

As a fourth generation small business owner and speaker  I created Profits Plus to provide assistance to small business owners through a vast array of tools—calculators, magazine articles, books, seminars plus—all created with the experience and expertise I’ve gained from the past 30 years. The purpose of Profits Plus is also the mission statement: "Increasing your profits plus building your business for the future. We are Profits Plus".

I also work with manufacturers and wholesalers to help their staffs understand the complexity and challenges these small businesses face. Helping suppliers gain the knowledge to assist these small businesses allows the supplier to be a more valuable partner.

As you strive for success you listen to experts speak, read an article or book they’ve written, talk with them one-on-one, always in search of proven results. You want someone who has "been there and done that."I can point you to proven results.

Just ask me.

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©1998-2026 Profits Plus Solutions, Inc.
Tom Shay
PO Box 128
Dardanelle, AR 72834

(727)823-7205

JUNE 2026
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Small Business

AdvisoriES


Marketing talks about finding your target customer. Unfortunately, those customers are not wearing a shirt with a bullseye on them to help you make that determination. The June Small Business Advisory offers an alternative method for understanding where your customer lives.

Small Business

NewS

Top Story

It is countdown to the start of the 24th Independent Retailer Month beginning July 1. We work to promote the celebration from a different prospective; that of telling the public of the benefits they receive because they shop at a locally owned independent retailer. We also share reseach that shows the many positive feelings that consumers have about locally owned independent retailers and why they prefer to shop with you.

Article of the Month

Remeber Struther Martin in Cool Hand Luke as he said, "What we have here is a failure to communicate"?

 

We are going to apply that expression to the software you use in your business. Are you getting what you need from that software?


Book of the Month

Think of how Harley Davidson, Apple, and Campbell's Soup are perceived. Each have a very devout following. We call that cult branding. This month's book we review is, "The Power of Cult Branding", by B.J. Bueno.

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.

BOOK US

With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.

Small Business

Advisories

Marketing talks about finding your target customer. Unfortunately, those customers are not wearing a shirt with a bullseye on them to help you make that determination. The June Small Business Advisory offers an alternative method for understanding where your customer lives.

Small Business

News

 

Top Story

It is countdown to the start of the 24th Independent Retailer Month beginning July 1. We work to promote the celebration from a different prospective; that of telling the public of the benefits they receive because they shop at a locally owned independent retailer. We also share reseach that shows the many positive feelings that consumers have about locally owned independent retailers and why they prefer to shop with you.


Article of the Month

Remeber Struther Martin in Cool Hand Luke as he said, "What we have here is a failure to communicate"?

 

We are going to apply that expression to the software you use in your business. Are you getting what you need from that software?


Book of the Month

Think of how Harley Davidson, Apple, and Campbell's Soup are perceived. Each have a very devout following. We call that cult branding. This month's book we review is, "The Power of Cult Branding", by B.J. Bueno.

 

All this plus the Internet Tool for Your Business and a staff incentive idea for your business.