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You have just found the best online tool for small businesses. Decisions about how to manage your business should never be a guessing game. My purpose is to assist business owners and managers to increasing their profits and build their business for the future. I strive to achieve this through magazine articles, books, seminars,customized consulting services, and partnerships with other like minded businesses. I work with families and individuals whose livelihood depends on the results of the business. It’s an honor and a privilege to to work with and for businesses which serve their community. As a fourth generation small business owner and speaker I created Profits Plus to provide assistance to small business owners through a vast array of tools—calculators, magazine articles, books, seminars plus—all created with the experience and expertise I’ve gained from the past 30 years. The purpose of Profits Plus is also the mission statement: "Increasing your profits plus building your business for the future. We are Profits Plus". I also work with manufacturers and wholesalers to help their staffs understand the complexity and challenges these small businesses face. Helping suppliers gain the knowledge to assist these small businesses allows the supplier to be a more valuable partner. As you strive for success you listen to experts speak, read an article or book they’ve written, talk with them one-on-one, always in search of proven results. You want someone who has "been there and done that."I can point you to proven results. Just ask me.
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SEPTEMBER 2026
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With over 25 years of frontline experience Tom Shay is America's leading Small Business Management Expert. He's a "Must Have" for your next event.
Small Business
Our September advisory is titled, "What do you sell?" My favorite example of someone getting it wrong has an email that starts with, "Sallysellsinsurance@."
Yes, that may be the product that Sally sells, but what she is really selling is peace of mind in knowing that if something happens, you are not going to pay the entire cost of the loss.
This is but one example. Our September advisory - What do you sell?
Small Business
Yes, selling does include translating features into benefits. But it does not stop there. What if the benefit is not relevant to the customer? Then, there might not be a sale. This is where advantage comes into consideration, and that is our top story of the month.
When you think about a customer who makes a point to talk to you and your staff, have you ever thought about getting them to talk about your business with their friends? The September Article of the Month shares an idea.
The Art of the Exit is our suggested book of the month. The author, Jackb Orosz, discusses ways of getting out of your business whether it is retiring or just time to move onto something else.
All this plus the Internet Tool for Your Business and a staff incentive idea for your business.
