"Lifetime value of a customer" calculator from Profits+Plus and Tom Shay

How much does a customer spend with your business over the lifetime of the relationship? Use this calculator to calculate an accurate estimate.
	A	B
1	Average size of ticket
2	Average number of transactions a customer makes with your business each year
3	Annual spending (Multiply row 1 by Row 2)
4	Number of years the customer will do business with you
5	Lifetime spending (Multiply row 3 by row 4)
6	Your gross margin (or commission)
7	Lifetime value of a customer

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