Map to Your Successful Business
A TeleSeminar Series from Tom Shay
TeleSeminar is a one hour discussion on topics designed to assist
you in increasing your profits plus building your business for the
future. Subscribers to the e-ret@iler will receive an e-mail telling
them of the date, time, and subject material for the presentation.
Each presentation will include a handout along with the opportunity
to ask Tom your follow-up questions - just like a live presentation.
Participants will be able to download a copy of, "Road
Map to Your Business Success" - a detailed mini-book that will
help them for months and years to come.
In the comfort of your home or office, you will be attending
a Tom Shay presentation without having all of the associated costs
such as travel, meals and hotel. If you are not already receiving
the e-ret@iler, click on the link to the left of this to do so.
Join us as we utilize our "road maps". The "routes"
we will be taking for the first year are:
# 1 Identifying the characteristics of a successful business
# 2 Recognizing the changing market and our customers
# 3 Learning how to "Team up for success"
# 4 Calculating an "Open to buy"
# 5 Utilizing incentives and bonuses
# 6 Determining a pricing strategy
# 7 Mastering cashflow management
# 8 Working a trade show
# 9 Maximizing visual merchandising techniques
#10 Controlling expenses to maximize profits
#11 The "Power Promoting" technique
#12 Becoming a master salesperson
second year routes will be:
1 Utilizing sales circulars
# 2 Techniques for creating a master of legendary service
# 3 Understanding the information on your financial sheets
#4 Creating an advertising and promoting plan
# 5 Designing your sales floor for maximum results
# 6 How to write "Policies and Procedures" for your team
# 7 Controlling theft and shoplifting
# 8 Understanding the financial ratios that accountants use
# 9 Branding your business and creating a business plan
#10 Having a marketing plan to identify your customers
#11 Business Succession/Sale
#12 Data Base Marketing