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Tom
Shay's Bakers Dozen Keys to
Great Visual Merchandising |
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Utilize
signs throughout the business
Place high dollar items at eye level Place whole goods at eye level (Accessories should be placed below the whole goods) Have the staple merchandise in the rear of the business Have an attractive entrance to your business Design your counters and displays so that customers will move through your business according to where you want them to go Utilize end caps Have add on sale items with many of your displays Display impulse items throughout the business Display a season ahead to invite customers to return Use sounds, smells and displays to invite customers to continue shopping Have related items facing each other Use color in your business. You can also merchandise according to color in many cases |
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Profits+Plus
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