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E-ret@iler - retail management and merchandising in retail speaker Tom Shay's newsletter

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Slide Catalog

During Tom's presentations there are several slides that attendees have often requested to have a copy of. Click on the name of the slide listed below to be able to download a copy of that slide.

14 Techniques of a Master Salesperson - 14 things that a master salesperson knows and does

Bakers Dozen Keys to Great Visual Merchandising - A list of 13 ideas to enhance the appearance of your business to customers.

Blind price items - Determining the items that are not price sensitive to your customers, and providing a guideline to how much you can charge for the item.

Bottom 10 - The 10 expressions that customers too often hear.

Customer Survey - Tom's suggestion of a questionnaire asking customers about their experience with your business.

I am confident - Stances a salesperson take that indicate to a customer that the salesperson is confident.

I am defensive - Stances a salesperson take that indicate to a customer that the salesperson is defensive.

I am frustrated - Stances a salesperson take that indicate to a customer that the salesperson is frustrated.

I am insecure - Stances a salesperson take that indicate to a customer that the salesperson is insecure.

I am nervous - Stances a salesperson take that indicate to a customer that the salesperson is nervous.

I am open - Stances a salesperson take that indicate to a customer that the salesperson is open.

I am willing to cooperate - Stances a salesperson take that indicate to a customer that the salesperson is willing to cooperate.

Increasing your prices - This chart shows that when you increase your price by a certain percentage, and your gross margin is a certain percentage, what amount of sales you can afford to lose without losing any gross profit.

Lifetime value of a customer - This chart makes a great point to employees by calculating how much money you will make from a customer over a lifetime.

Putney pricing strategy
- The idea of adding 24 cents and rounding the price for items under $2.00

Top 10 - The top 10 expressions that customers never hear.

What is a customer worth - Guide for calculating the lifetime value of a customer.

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