Here
is our quick and easy guide to finding your way around the Profits+Plus
web site. With over 600 pages on the site, we want you to be able
to take advantage of all of the material. Click on the appropriate
letter to go to that section of our site map, and then click on
any of the pages to go to that page. For the many resources that
are not a part of the Profits+Plus web site, but are important to
your business, visit the Links page.
A
| B | C | D |
E | F | G | H
| I | J | K |
L | M
N | O | P | Q
| R | S | T |
U | V | W | X | Y
| Z
5 point self examination of your business - Five different tests to check on your business' financial health
5 Signs to Takeoff - Article based upon the presentation of Turning a Sales Flyer into a Sales Happening
8 Steps to Solving Customer Complaints - Article establishing a strategy for dealing with customer complaints
9 Piece Toolbox of a Profitable Business - Live audio from Tom Shay's presentation
9 Piece Toolbox of a Profitable
Business - Article based upon this presentation by Tom Shay
9 Piece Toolbox
of a Profitable Business - Presentation description
9 Piece Toolbox of a Profitable Business - Information regarding Tom Shay's presentation
9 Point Customer Service Plan - Article on creating a distinction between you and your competition
10 reasons why businesses often fail - Article based upon the presentation of Retailers Don't Die, They Inadvertently Commit Suicide!
14 Techniques of a Master
Salesperson - Indicators of a master salesperson
21st Century Profitability - Article on selecting the best technology for your business
100 More Profits+Plus
Ideas for Power Promoting - Second book in the series on unique
promotional ideas from Tom Shay
100 New Profits+Plus Ideas
for Power Managing - Tom Shay's second book on ways to save
money in running a business
100 Profits+Plus Ideas for
Power Managing - Tom Shay's first book on ways to save money
in running a business
100 Profits+Plus Ideas for
Power Promoting - First book in the series on unique promotional
ideas from Tom Shay
A
About Headlines - News from around
the retail world
Adapting to the Market - Article on putting the best products where the customers are
Add On Sale - Article with techniques for achieving the add on sale
Advanced Professional Selling Skills - Presentation description
Advanced Professional Selling Skills - Information about Tom Shay's presentation
Advanced Professional Selling Skills - Live audio of Tom Shay's presentation
Advertising - Advertising, Marketing and Promoting calculator sample
Advertising Expenditure - Calculator to help determine if your advertising is actually paying for itself
Advertising Strategy - Article on maximizing your advertising efforts
Always ON! - Article on Being ON for your customers
AMP Calculator Sign In - Sign In page
for AMP calculator subscribers
AMP Calculator Sample -
A nonworking sample version of the AMP calculator
Analogies, Ideas, and Making Money - Article on how to learn from the mistakes of others
Are they ever coming back - Article on establishing a strategy for customer retention (based upon the presentation of It is not about You)
Are we having fun yet? - Article on
deciding to sell your business
Are you a MY? - Article on getting the personal ownership in a business
Article - 21st Century Profitability
Article - 8 Steps to Solving Customer Complaints
Article - A 9 point customer service plan
Article - Adapting to the market
Article - Always ON!
Article - Analogies, Ideas and Making Money
Article - Are they ever coming back?
Article - Are we having fun yet?
Article - Are you
a MY?
Article - The 9 Piece
tool box for your business
Article - Be a Hero
Article - Being a professional
Article - Black Ink:
Cashflow Secrets Your Accountant Never Shared!
Article - Branding in the next millennium
Article - Breakfast with a purpose
Article - Building
a Team
Article - Call in the SWOT
Article - Carving more market share
Article - Characteristics
of a Successful Business!
Article - Cheaper is not better
Article - Consulting with other dealers
Article - Creating a partnership
Article - Creating a positive
cashflow with an "Open to Buy"!
Article - Cultivating Merchants that must have YOU!
Article - Customer service at its best
Article - Details make the difference
Article - Developing a profitable relationship
Article - Developing a resourceful sales team
Article - Developing highly successful retailers
Article - Doing your market homework
Article - Dreaming and Planning
Article -
Emblem of a business
Article - Exclusive or elitist
Article - Find 'em, hire 'em, train 'em, groom 'em, keep 'em
Article - Finding profits through the back door
Article - Finding the puck
Article - Five signs to takeoff
Article - Frontrunner
Article - Getting Extraordinary Results from Ordinary People!
Article - Giving Management Skills to Others
Article - Giving the boss a job review
Article -
Halt! Who goes there? Friend or foe?
Article - Having the right tools
Article - Healthy,
Wealthy and Wise
Article -
Here's looking at you
Article - Hiring outside the box
Article - Hiring the right employee
Article - How are you counting your music?
Article - How
much is enough?
Article - Is it e-tailing or retailing?
Article - Johnny Appleseed Theory
Article - Just do it - part one
Article - Just do it - part two
Article - Kiss
Article - Legacy of a family business
Article - Leveling the playing field
Article - Little Ideas that Make a Difference
Article - Looking out of the bucket
Article - Ma
Bell works here
Article - Making life simpler
Article - Making the first impression
Article - Making
the pass
Article - Making Flypaper Work:
Finding the Molasses that works for your exhibit!
Article - Making the most of
a trade show!
Article - Making your direct mail work
Article - Managing with your financial statements
Article - Masters
of Legendary Service!
Article - Minefields and mindfields
Article - More
than 20 tips that move inventory
Article -
New Year resolutions
Article - Niche departments, niche people
Article - Opposite
of NO
Article - Party Time
Article - Piece
of the Pie
Article - Polishing the crystal ball
Article - Potato
Chips
Article - Power Promoting
Article - Power Promoting
Part 2
Article - Pricing for Profit
Article - Pricing Strategies
for Profits+Plus!
Article - Putting the
"Sizzle" in your Sales Floor
Article - Putting your best foot forward
Article - Reading is Fundamental
Article -
Relationship Selling Skills are a Big Deal!
Article - Rethinking a way to more profit
Article - Reviewing business insurance
Article - Ring it up
Article - Round up the usual suspects
Article - Second Fiddle
Article - Silence is not golden
Article - Small Businesses
don't die, they inadvertently commit suicide!
Article - Solution by committee
Article - Solving problems with SARA
Article - Some Great Reading Material
Article - So, What is it?
Article - So, who are you?
Article - So You Want
to be a Master Salesperson!
Article - Successful business is like a dishtowel
Article - Tag
Team Selling
Article - Taking the last two steps
Article - Team Talk
Article - Team UP for Profits+Plus!
Article - The
Add On Sale
Article - The
Key Ingredient
Article - The Master's Technique
Article - The Need to Show Pride in Your Employees
Article - The Price is Getting Right
Article - The Sky is Not Falling
Article - The value of a good customer
Article -
They went that a way
Article - This little piggy goes to market
Article - To bee or not to bee
Article - Turning
a Sales Flyer into a Sales Happening
Article - Using
demographics
Article - Wall of
Fame
Article - Was Michelangelo trained?
Article - What
do you say?
Article - What do you sell?
Article - What do you want to ride?
Article - What friends are for
Article - What's in a name?
Article - What
you do speaks so loud
Article - What's wrong with this picture?
Article - When it is time to make a change
Article - When the old way no longer works
Article - Who has the big hat?
Article - Why ask why?
Article - With a smile on your face
Article - Your
Customer doesn't live here anymore!
Article Index - Index of the monthly Tom Shay articles
Audio - Advanced Professional Selling Skills!
Audio - Basic
Financials 101!
Audio - Black Ink: Cashflow Secrets Your Accountant Never Shared!
Audio -
Characteristics of a Successful Business
Audio - Creating
a positive cashflow with an "Open to Buy"
Audio - Cultivating Accounts that must have YOU!
Audio - Getting Extraordinary Results from Ordinary People!
Audio - How to put Sizzle on your Sales Floor
Audio - It is not about You
Audio - Making the Most of a tradeshow
Audio - Masters of Legendary Service
Audio - Power
Promoting Ideas!
Audio -
Power Promoting Ideas 2!
Audio - Pricing Strategies for ProfitsPlus!
Audio - Relationship Selling Skills are a Big Deal!
Audio - R.E.S.P.E.C.T
Audio - So you want to be a master salesperson!
Audio -
Small Businesses don't die, they just commit suicide!
Audio - Team UP
for Success!
Audio -
The 9 Piece Tool Box for Your Business
Audio - The Internet is for the dough, not just for the show
Audio - Three
steps to increase your profit margin
Audio - Turning a Sales Flyer into a Sales Happening
Audio - What it takes to be a 5 star business!
Audio - Why Fly
paper Works! Attracting Buyers to Your Trade show Exhibit
Audio - Your Customer doesn't live here anymore!
Audio/Visual - A/V Needs for a Tom
Shay presentation
B
Baker's Dozen keys
to great visual merchandising - 13 ideas that you can use to
improve the display of your merchandise
Basic Financials 101 - Live audio of Tom Shay's presentation
Basic Financials 101 - Presentation description
Basic Financials 101 - Information on Tom Shay's presentation
Be a Hero - Article on understanding the purpose of a salesperson
Being a professional - Article by Tom Shay
Being ON for your customers - Article on being Always ON!
Biography - A biography of Tom Shay
Black Ink: Cashflow Secrets Your Accountant Never Shared! - Live audio of Tom Shay's Presentation
Black Ink: Cashflow Secrets
Your Accountant Never Shared! - Article based upon this presentation
Black Ink: Cashflow Secrets Your Accountant Never Shared! - Presentation description
Black Ink: Cashflow
Secrets Your Accountant Never Shared! - Information on Tom Shay's presentation
on cashflow management
Black Ink: Cashflow Secrets Your Accountant
Never Shared! - Working sample of the cashflow chart from this
presentation
Blind Price Item - Details of
how to determine a blind price item
Body language photos - directory of photos explaining the messages we give with our body
Book List - Suggested list of business
management books
Book Sample - 100
More Profits+Plus Ideas for Power Promoting!
Book Sample - 100 New
Profits+Plus Ideas for Power Managing!
Book Sample - 100 Profits+Plus
Ideas for Power Managing!
Book Sample - 100 Profits+Plus
Ideas for Power Promoting!
Book Sample - EZ Cashflow
Book Sample - How to
Become the Preferred Vendor
Book Sample - What does Tom say?
Book Sample - What else does Tom say?
Book Store - Our store with all of the
Tom Shay products
Booth Appearance - Explanation
of a great way to drive attendance to your show
Bottom Ten Things - The 10 worst things to say to a customer
Branding in the Next Millenium - Article by Tom Shay
Break Even Calculator - Calculate the profit needed to keep your business in the green
Breakfast with a purpose - Article on making your staff meetings unique
Business topics - List of the business management topics Tom presents
Building a Team - Article based upon the presentation of Team UP for Success!
C
Calculator - AMP
Calculator - Break Even analysis
Calculator - Business financial
benchmarks
Calculator - Cashflow chart
Calculator - Cost of Inventory
Calculator - Open to Buy
Calculator - Gross Margin and Discounting - Planning Your Markdowns
Calculator Index and explanation of the online calculators
Calculator - Price Point
Analysis (If you lower your price)
Calculator - Price Rounding
Calculator - Promotion evaluation
Calculator - Return on Investment
Calculator - Small Business
Financial Test
Calculator - Small Business Knowledge
Test
Calculator - What is
a customer worth
Call in the S.W.O.T. Team - Article by Tom Shay
Card - Greeting card created
for meeting planners to use to remind potential attendees of a Tom
Shay presentation
Card game notes -
PDF notes used to play the Relationship Selling Skills card game
Carve More Market Share - Article on how to maximize your share of the market
Cashflow article -
Article based upon the presentation of Black Ink: Cashflow Secrets
Your Accountant Never Shared!
Cashflow sample -
From the presentations in which Tom mentions the need a business
has for a cashflow chart. Here is a nonworking sample of a cashflow
chart.
Cashflow working sample - A 2 month
working sample of the cashflow chart that Tom shares in the Black
Ink: Cashflow Secrets Your Accountant Never Shared!
Characteristics of a Successful Business - Live audio from Tom Shay's presentation
Characteristics of a Successful
Business - Article based upon the presentation by Tom Shay
Characteristics of a Successful Business - Presentation description
Characteristics of a
Successful Business - Presentation by Tom Shay on the traits
of the best business managers and owners
Cheaper is not Better - Article on whether or not you want your business to be the cheapest
Choosing the right technology for your business - Article on how to be a profitable business in the 21st century.
Client List - Organizations Tom has
spoken for
Coaching for your small business - Effective and affordable coaching for your business by Tom Shay
Consulting with fellow dealers - Article on how to deal with fellow merchants
Contact Profits+Plus - How to contact the Profits+Plus staff
Contact Tom Shay -
Link to create an e-mail to Tom Shay
Continuing Education - A product that will allow associations to produce revenue outside of dues
Continuing Education - Let us help you to provide continuing education to small businesses with our exclusive programs
Continuing Education notes - presentation notes in PDF format for those participating in the continuing education programs
Continuing Education programs - Different programs to help small businesses
Cost of Inventory calculator - Free calculator for determining the best method for purchasing
inventory - drop ship or wholesaler
Creating a distiction between you and your competition - A 9 point customer service plan
Creating a partnership - Article on working with sales representatives
Creating positive cashflow with
an "Open to Buy" - Live audio from Tom Shay's presentation
Creating positive cashflow with
an "Open to Buy" - Article based upon the presentation
by Tom Shay
Creating positive cashflow with an "Open to Buy" - Presentation description
Creating positive cashflow
with an "Open to Buy" - Presentation by Tom Shay on
how to create and use an "Open to Buy"
Cultivating Accounts that must have You! - Live audio from Tom Shay's presentation
Cultivating Accounts
that must have You! - Article based on the presentation by Tom
Shay
Cultivating Accounts that must have You! - Presentation description
Cultivating Accounts
that must have You! - Presentation by Tom Shay on ways sales
representatives and manufacturers can become more valuable to dealers
Customer Service - Article on "walking the walk" with customer service
Customer Service at its Best - Article on creating rewards for great customer
service
Customer Survey - Article on the value of a customer survey
Customer Survey - Sample
Customer Survey
Customers - Article with the basics of helping your customers
Customers - Moving Targets - A service to keep in contact with your customers
D
Dealers don't die, they
inadvertently commit suicide! - Tom Shay's presentation on survival
techniques
Dealing with customer complaints - 8 steps to solving customer complaints
Deciding to sell your business - Article on when you should consider selling your business
Demographics - Article on gathering information about the customer who shops with you
Departments - Article on creating departments that feature your employees
Details Make the Difference - Article based upon the presentation of Power Promoting Ideas 2!
Developing a Profitable Relationship - Article based upon the presentation of Cultivating Accounts that must have You!
Developing a resourceful sales team - Article on having the best sales team
Developing Highly Effective Retailers - Article with seven strategies to improve yourself as a businessperson
Doing Your Market Homework - Article based upon the presentation of Why Fly paper Works!
Dreaming and Planning - Article on planning for your business' future
E
Editors - Information for magazine editors
e-ret@iler Archive - Read the most recent and all previous editions
of our monthly newsletter
e-ret@iler subscribe - Join the preferred list to receive the free monthly e-ret@iler newsletter
Electronic newsletter instructions - Information to help you in creating the text containing active
links for your own newsletter
Emblem of a Business - Article on how the owner or manager is symbolic of your business
Employees - Article on how to have the best employees
Employees - Article on how to find new employees
Employees - Article on dealing with overly trained employees
Employees - Article on how to hire the right person
Employees - Article on how to socialize with your employees to improve performance
Employees - Article on creating and developing good employees
Employees - Article on showing pride in your employees
Employees - Article on developing employees that show their concern for customers
Employees - Article on getting your employees to do what you want them to do (Part 1)
Employees - Article on getting your employees to do what you want them to do (Part 2)
Establishing a strategy for customer retention - Article on how to get customers to return to your business (based upon the presentation of It is not about You)
Establishing a strategy for dealing with customer complaints - Article with 8 steps to solving customer complaints
Exclusive or Elitist - Article by Tom Shay
Expressions That Customers Never Hear - Top 10 things to say to your customer
EZ Cashflow - Tom Shay's
book and program on creating a cashflow chart
EZ Cashflow - Non-working sample of the EZ Cashflow program
EZ Cashflow - 60 day working sample of the EZ Cashflow program
F
Financial ratios - Check to see
how your business compares to financial standards
Financial test - 20 question
multiple choice test on financial ratios
Financial topics - List of financial management topics Tom has
Find 'em, Hire 'em, Train 'em, Groom 'em, Keep 'em - Article on how to get the best employees
Finding Profits Through the Back Door - Article on examining expenses to increase the bottom line
Finding the Puck - Article on establishing where the customer is in the marketplace
First Impressions - Article on the value of an attractive storefront
Five Signs to Takeoff - Article on preparing your business for a sale
Frontrunner - Article on setting your business apart from the competition
G
Game - Top Ten/Bottom Ten Sales Skills game
Getting Extraordinary Results from Ordinary People! - Live audio from Tom Shay's presentation
Getting Extraordinary
Results from Ordinary People - Article based upon the presentation
by Tom Shay
Getting Extraordinary Results from Ordinary People - Presentation description
Getting Extraordinary
Results from Ordinary People - Tom Shay presentation demonstrating
the best management techniques
Getting the personal ownership in a business - Article on being a MY business
Giving Management Skills to Employees - Article on getting others involved in your business
Giving the Boss a Job Review - Article based upon the presentation of Getting Extraordinary Results from Ordinary People
Greeting card - Greeting card created
for meeting planners to use to remind potential attendees of a Tom
Shay presentation
H
Halt! Who Goes There? Friend or Foe? - Article on how to deal with a problematic sales representative
Having the Right Tools - Article by Tom Shay
Headline news in
the retail world - News headlines about the latest happenings in the retail world
Healthy, Weathly & Wise - Article based upon the presentation of 9 Piece Toolbox of a Profitable Business
Here's Looking at You - Article with keys to visual merchandising
Hiring Outside the Box - Article on non-traditional ways to find new employees
Hiring the Right Employee - Article with proven techniques to improve your hiring
Holidays - Special occasion events for small business
How Are You Counting Your Music? - Article on a different way of inventory control
How Much is Enough? - Article on deciding what your overall margin should be
How to Become the Preferred Vendor! - Book by Rick Segel and Tom Shay
How to put Sizzle on your sales floor! - Live audio from Tom Shay's presentations
How to put Sizzle on your sales floor! - Article based on the presentation by Tom Shay
How to put Sizzle on your sales floor! - Presentation description
How to put Sizzle
on your sales floor! - Tom Shay's presentation on techniques
to improve sales floor performance
How to select a new computer system - Article on choosing the right technology for a profitable business in the 21st century
I
I am Confident - Ways we
stand that tell a customer we are confident
I am Defensive - Ways we
stand that tell a customer we are defensive
I am Frustrated - Ways we
stand that tell a customer we are frustrated
I am Insecure - Ways we stand
that tell a customer we are insecure
I am Nervous - Ways we stand
that tell a customer we are nervous
I am Open - Ways we stand that
tell a customer we are open
I am Willing to Cooperate - Ways we stand that tell a customer we are willing to cooperate
Ideas for incorporating a speaker - Suggestions on how to include a speaker in your next event
If you Raise Your Prices - A chart showing the added profit margin by raising a price
Independent Retailers Week - Dates and promotion suggestions
Instructions - Suggestions on how to create a newsletter
Insurance - Article on reviewing your business insurance
Internet is for the dough, not just for the show - Live audio from Tom Shay's presentation
Internet is for the dough, not just for the show - Article based upon the presentation by Tom Shay
Internet is for the dough, not just for the show - Presentation description
Internet is for the dough, not just for the show - Information on Tom Shay's presentation on how to use the internet to your business' advantage
Introduction - Tom Shay's introduction for Advanced Professional Selling Skills
Introduction - Tom Shay's introduction
for Automotive industry audiences
Introduction - Tom Shay's
introduction for Basic Financials 101
Introduction - Tom Shay's
introduction for Black Ink: Cashflow Secrets
Introduction - Tom Shay's
introduction for Characteristics of a Successful Business
Introduction - Tom Shay's introduction
for Creating positive cashflow with an "Open to Buy"
Introduction - Tom Shay's introduction for Cultivating Accounts
Introduction - Tom
Shay's introduction for Getting Extraordinary Results
Introduction - Tom Shay's introduction for Internet is for the dough, not just for the show!
Introduction - Tom Shay's introduction for It's not about you!
Introduction - Tom Shay's introduction
for Making Fly paper Work - Attracting buyers to your exhibit
Introduction - Tom Shay's introduction
for Making the Most of a Trade Show!
Introduction - Tom Shay's introduction
for Masters of Legendary Service
Introduction - Tom Shay's
introduction for Power Promoting Ideas!
Introduction - Tom Shay's
introduction for Power Promoting Ideas 2!
Introduction - Tom Shay's
introduction for Pricing Strategies for ProfitsPlus!
Introduction - Tom Shay's
introduction for Putting the Sizzle in your Sales Floor
Introduction - Tom Shay's introduction for Relationship Selling Skills
Introduction - Tom Shay's introduction for RESPECT!
Introduction - Tom Shay's introduction
for Retail audiences
Introduction - Tom Shay's
introduction for So You want to be a master salesperson
Introduction - Tom Shay's
introduction for Small Businesses don't die
Introduction - Tom Shay's introduction
for Team UP for Success!
Introduction - Tom Shay's
introduction for The 9 Piece Tool Box for your business!
Introduction - Tom Shay's introduction
for Three Steps to Increasing Your Profit Margin!
Introduction - Tom
Shay's introduction for Turning a Sales Flyer into a Sales Event
Introduction - Tom Shay's
introduction for Your Customer doesn't live here anymore!
Introduction - Tom Shay's introduction for What it takes to be a 5 star business!
Inventory Cost Calculator - Free calculator for determining the best method for purchasing
inventory - drop ship or wholesaler
Inventory Control - Article about how to spend wiser using an "Open to Buy"
Is It E-tailing or Retailing - Article based upon the presentation of The Internet is for the dough, not just for the show!
It takes a Pro to Promote - Article based upon the presentation of Power Promoting Ideas!
It's not about you - Live audio from Tom Shay's presentation
It's not about you - Article based on the presentation by Tom Shay
It's not about you - Presentation description
It's not about you - Information on Tom Shay's presentation on learning about the customer
J
Job Specifications - Article on making life simpler by using job specifications
Johnny Appleseed Theory - Article on a different way of marketing to your customers
Just Do It: Part One - Article on getting your employees to do what you want them to do
Just Do It: Part Two - Article on getting your employees to do what you want them to do
K
Key Ingredient - Article on having your staff involved in your business
Keynote - R.E.S.P.E.C.T.
Keynote - Characteristics of a Successful Business
Keynote -
Small Businesses don't die, they just commit suicide!
Keynotes - A list of Tom Shay's
keynote presentations
Kiss - Article on keeping it simple
L
Learning through the mistakes of another - Article on analogies, ideas, and making money
Legacy of the Family Business - Article on Tom Shay's reflection on working in a wonderful industry
Legand of the Magic Dust - The origin of the
"magic Santa dust" story
Leveling the Playing Field - Article on competing with the mass merchants
Lifetime value
of a customer - Chart to demonstrate the lifetime spending of
a loyal customer
Links - Links to other business sites and
some fun sites
Links to small businesses - Links to other small businesses' websites
Little Ideas That Make a Difference - Article on dealing with new competition
Live Tom Shay - Recordings available of the Tom Shay presentations
Login to the AMP Calculator - Sign In page
for AMP calculator subscribers
Looking out of the Bucket - Article on continuing towards your goal
Loyal Rewards Program - An easy to use
online service for inviting your customers to return with enticing
coupons
M
Ma Bell Works Here - Article on maximizing the usage of the telephone
Magazines - List of the magazines
Tom Shay writes for
Magazine topics - A page for
magazine editors to use to select topics
Magazine Tag Line - Requested
tag line for articles Tom Shay authors
Magic Santa Dust - the story of a very unique retail promotion
Making Flypaper Work! - Article
based upon the presentation by Tom Shay
Making Life Simpler - Article on how to make life simpler by using job specifications
Making the Most of a Trade Show! - Live audio of Tom Shay's presentation
Making the Most of a Trade Show! - Article based upon the presentation by Tom Shay
Making the Most of a Trade Show! - Presentation description
Making the Most of a Trade
Show! - Presentation by Tom Shay on how a business can best
work at a trade show
Making the Pass - Article on learning how an owner or manager can involve their staff in waiting on customers
Making Your Direct Mail Work - Article on how to make sale circulars a more profitable advertising method
Making Your First Impression - Article based upon the presentation of How to Put "Sizzle" on your sales floor!
Managing with your Financial Statements - Article based upon the presentation of Black Ink: Cashflow Secrets
Your Accountant Never Shared!
Management Strategy - Article on rethinking your management strategy
Manufacturer topics - Topics created just for manufacturers
Marketing Skills Topics - List of presentations regarding marketing
Marketing - Article on a different of way of marketing to your customer
Marketing - Advertising, Marketing and Promoting calculator sample
Marketing - Article on marketing to the customers you already have
Master
Salesperson - Live audio of Tom Shay's Presentation
Master Salesperson - Article on techniques of a master salesperson
Master salesperson tips - Tom's list of 14 traits of the best salespeople
Masters of Legendary Service! - Live audio from Tom Shay's presentation
Masters of Legendary
Service! - Article based upon the presentation by Tom Shay
Masters of Legendary Service! - Presentation description
Masters of Legendary
Service! - Presentation by Tom Shay outlining the techniques
of the best sales people
Master's Technique - Article with the observations of a master salesperson
Media Kit - 16 meg PDF format with complete details of Profits+Plus presentations.
Media
Kit - 4 page PDF format with abbreviated details of Profits+Plus
presentations.
Minefields and Mindfields - Article on determining where the real battles are
Mission - Our mission statement for Profits
Plus
Monthly Newsletter - Tom Shay's archive of e-ret@iler newsletters
More Power Promoting - Tom Shay's 2nd book in the series on promotional ideas
More than 20 Tips That Move Inventory - Article on easy promotions to do to move inventory
N
National Independent
Retailers Week - Dates and promotion suggestions
Need to Show Pride in Your Employees - An article on great employees
New Power Managing -
Tom Shay's 2nd book in the series on unique ways to save money in
your business
New Year Resolutions - Article based upon the presentation of Characteristics of a Successful Business
News in
the retail world - News headlines about the latest happenings in the retail world
Newsletter - Tom Shay's monthly newsletter, e-ret@iler
Newsletter instructions - Suggestions on how to create your own newsletter
Newsletter subscription - Subscribe to Tom Shay's monthly newsletter, e-ret@iler
Niche Departments, Niche People - Article on creating departments that feature your employees
Non-dues revenue producers - Ways that Profits+Plus and Tom Shay can help your group to provide education to retailers and produce additional income for your group
O
Open to Buy - Explanation of
how an "Open to Buy" can be used
Open to Buy - The free
Excel "Open to Buy" calculator
Open to Buy - The article
about using an "Open to Buy"
Opposite of NO - Article with ideas for increasing customer loyalty
P
Party Time - Article about socializing with your employees to improve performance
Pharmacy Calculator - Calculator to help consider whether or not to add or drop a provider
Pharmacy Calculator 2 - Another calculator to help pharmacies make informed decisions
Photos - Collection of 300 dpi photos
of Tom Shay suitable for printing
Photos - Collection of photos of unique small businesses
Polishing the Crystal Ball - Article about utilizing a cashflow chart
Posters - An index of the Profits+Plus
posters
Potato Chips - Article on the arrangement of your sales floor
Power Managing - Tom Shay's
guide book to saving money in your business
Power Managing 2 - Tom Shay's second guide book with new ways to save money in your business
Power Promoting - Tom
Shay's book on unique promotional ideas
Power Promoting 2 - Tom Shay's second book on more unique promotional ideas
Power Promoting Ideas! - Live audio of Tom Shay's presentation
Power Promoting Ideas! - Presentation description
Power Promoting Ideas! - Tom Shay's presentation based upon the book
Power Promoting Ideas 1! - Article
based upon the presentation by Tom Shay
Power Promoting Ideas 2! - Live audio of Tom Shay's presentation
Power Promoting Ideas 2! - Article based upon the presentation by Tom Shay
Power Promoting Ideas 2! - Presentation description
Power Promoting Ideas
2! - Tom Shay's presentation based upon the second book
Preferred Vendor - A sample of the book written by Tom Shay and Rick Segel
Preferred Vendor - Information on the book written by Tom Shay and Rick Segel
Presentation intro - Tom Shay's
introduction for The 9 Piece Tool Box for your business!
Presentation intro - Tom Shay's introduction for Advanced Professional Selling Skills
Presentation intro - Tom Shay's
introduction for Basic Financials 101
Presentation intro - Tom Shay's
introduction for Black Ink: Cashflow Secrets
Presentation intro - Tom Shay's
introduction for Characteristics of a Successful Business
Presentation intro - Tom Shay's introduction for Cultivating Accounts
Presentation intro - Tom Shay's introduction
for Making Fly paper Work - Attracting buyers to your exhibit
Presentation intro - Tom
Shay's introduction for Getting Extraordinary Results
Presentation intro - Tom Shay's introduction for Internet is for the dough, not just for the show!
Presentation intro - Tom Shay's introduction for It's not about you!
Presentation intro - Tom Shay's introduction
for Masters of Legendary Service
Presentation intro - Tom Shay's introduction
for Creating positive cashflow with an "Open to Buy"
Presentation intro - Tom Shay's
introduction for Power Promoting Ideas!
Presentation intro - Tom Shay's
introduction for Power Promoting Ideas 2!
Presentation intro - Tom Shay's
introduction for Pricing Strategies for ProfitsPlus!
Presentation intro - Tom Shay's introduction for Relationship Selling Skills
Presentation intro - Tom Shay's introduction for RESPECT!
Presentation intro - Tom Shay's
introduction for Putting the Sizzle in your Sales Floor
Presentation intro - Tom Shay's
introduction for Small Businesses don't die
Presentation intro - Tom Shay's
introduction for So You want to be a master salesperson
Presentation intro - Tom Shay's introduction
for Team UP for Success!
Presentation intro - Tom Shay's introduction
for Three Steps to Increasing Your Profit Margin!
Presentation intro - Tom Shay's introduction
for Making the Most of a Trade Show!
Presentation intro - Tom
Shay's introduction for Turning a Sales Flyer into a Sales Event
Presentation intro - Tom Shay's introduction for What it takes to be a 5 star business!
Presentation intro - Tom Shay's
introduction for Your Customer doesn't live here anymore!
Presentation needs - A/V Needs for a Tom
Shay presentation
Presentation
notes - Advanced Professional Selling Skills (PDF file)
Presentation
notes - Basic Financials 101 (PDF file)
Presentation
notes - Black Ink: Cashflow Secrets Your Accountant Never Shared!
(PDF file)
Presentation
notes - Characteristics of a Successful Business! (PDF file)
Presentation
notes - Creating positive cashflow with an "Open to Buy"
(PDF file)
Presentation
notes - Cultivating Retailers that must have YOU! (PDF file)
Presentation
notes - Getting Extraordinary Results from Ordinary People!
(PDF file)
Presentation
notes - How to Put "Sizzle" on your Sales Floor! (PDF
file)
Presentation notes - It is not about you (PDF file)
Presentation
notes - Making Fly Paper Work! (PDF file)
Presentation notes - Making the most of a trade show (PDF file)
Presentation
notes - Masters of Legendary Service! (PDF file)
Presentation
notes - Power Promoting Ideas! (PDF file)
Presentation
notes - Power Promoting ideas 2! (PDF file)
Presentation
notes - Pricing Strategies for Profits+Plus! (PDF file)
Presentation
notes - Relationship Selling Skills are a Big Deal! (PDF file)
Presentation notes - R.E.S.P.E.C.T. (PDF file)
Presentation
notes - Retailers don't die, they just commit suicide! (PDF
file)
Presentation
notes - Small Businesses don't die, they just commit suicide!
(PDF file)
Presentation
notes - So You Want to Be a Master Salesperson! (PDF file)
Presentation
notes - Team UP for Success! (PDF file)
Presentation
notes - The 9 Piece Tool Box for Your Business (PDF file)
Presentation notes - The Internet is for the dough, not just for show (PDF file)
Presentation
notes - Three steps to increasing your profit margin! (PDF file)
Presentation
notes - Turning a Sales Flyer into a Sales Happening! (PDF file)
Presentation
notes - What it takes to be a 5 Star Business! (PDF file)
Presentation
notes - Your Customer doesn't live here anymore! (PDF file)
Presentations - A list of all
of the Tom Shay presentations
Presentation suggestions - Ideas of how to get the most from Tom Shay speaking to your group
Price is Getting Right - Article on establishing a pricing strategy for your business
Price Point Analysis Calculator - Use this calculator to determine if it is better to sell fewer
of an item at a higher price, or more of that item at a lower price.
Price Rounding Calculator -
Online calculator to help you utilize the price rounding system
that Tom shares in his presentations.
Pricing for Profit - Article based upon the presentation of Pricing Strategies for Profits+Plus!
Pricing Strategies for Profits+Plus! - Live audio from Tom Shay's presentation
Pricing Strategies for
Profits+Plus! - Article based upon presentation by Tom Shay
Pricing Strategies for ProfitsPlus! - Presentation description
Pricing Strategies
for ProfitsPlus! - Tom Shay's presentation on improved pricing
techniques
Pricing Strategy - Article on establishing a pricing strategy
Pricing Strategy - Article on establishing a pricing strategy that is right for you
Pricing Strategy - A chart to help establish a pricing strategy
Promoting - Advertising, Marketing and Promoting calculator sample
Putney Pricing - Slide showing
the technique of raising prices on items under $2.00
Put the best products where the customers are - Article on how to adapt to the market
Putting the Sizzle on your
sales floor! - Article based upon the presentation by Tom Shay
Putting Your Best Foot Forward - Article on untilizing fixtures
Q
R
Ratios - The financial ratio
calculator offering 20 statistics from your financial statements
Reading is Fundamental - Article on the benefits of reading trade magazines
Reasons why businesses often fail - Article based upon the presentation of Retailers Don't Die, They Inadvertently Commit Suicide!
References - List of organizations and contact individuals that Tom Shay has worked with
Relationship Selling Skills are a Big Deal! - Live audio from Tom Shay's presentation
Relationship Selling
Skills are a Big Deal! - Article based upon the presentation
by Tom Shay
Relationship Selling Skills are a Big Deal! - Presentation description
Relationship
Selling Skills are a Big Deal! - Tom Shay's unique presentation
utilizing cards on how to improve selling skills
Relationship Selling
Skills Card Game - PDF notes to be used with the Relationship
Selling Skills Cards
Resources - Our store with all of the
Tom Shay products
R.E.S.P.E.C.T. - Live audio from Tom Shay's presentation
R.E.S.P.E.C.T. - Presentation description
R.E.S.P.E.C.T. - Information on Tom Shay's presentation on building a business with respect
Retail news headlines - News of
the retail world
Retail test - take the 20 question
multiple choice test about business management
Retailers don't die, they
just commit suicide! - Article based upon the presentation by
Tom Shay
Retailers don't die,
they just commit suicide! - Tom Shay's presentation on business
survival
Rethinking a Way to More Profit - Article looking at turnover, margins, and dollar contribution
Return on Investment Calculator - Calculator to find out your return on investment
Revenue producers - Ways that Profits+Plus and Tom Shay can help your group to provide education to retailers and produce additional income for your group
Reviewing Business Insurance - Article that looks at ways to prevent problems while saving dollars
Ring it up - Article on owners and managers working on the salesfloor
Round Up the Usual Suspects - Article on marketing to the customers you already have
S
Sales - Article on preparing your business for a sale
Sales Floor - Article on the arrangement of the cell phone
Salesperson Tips - Tom Shay's Top 14 Tips on how to be a master salesperson
Sales Representatives - Article on how to deal with a problematic sales representative
Sales Representatives - Article with tips for working with sales representatives
Sales skills game instructions - How to play the educational game of "Top 10" and "Bottom 10" things sales people say
Sales skills topics - List of topics on improving your sales skills by Tom Shay
Sample of AMP calculator - A nonworking AMP calculator
Sample of cashflow - A nonworking cashflow chart
Santa Magic Dust - The origin of the
"magic Santa dust" story
Sayings - An index of the Profits+Plus
posters
SBA Article Login - Sign in for Small Business Advisory Article Subscribers
Second Fiddle - Article about rethinking your management strategy
Selecting a New Computer System - Article on how to choose the right technology for your business
Seminar - Advanced Professional Selling Skills!
Seminar - Basic
Financials 101!
Seminar - Black Ink: Cashflow Secrets Your Accountant Never Shared!
Seminar -
Characteristics of a Successful Business
Seminar - Creating
a positive cashflow with an "Open to Buy"
Seminar - Cultivating Accounts that must have YOU!
Seminar - Getting Extraordinary Results from Ordinary People!
Seminar - How to put Sizzle on your Sales Floor
Seminar - It is not about You
Seminar - Making the most of a trade show
Seminar - Masters of Legendary Service
Seminar - Power
Promoting Ideas 1!
Seminar -
Power Promoting Ideas 2!
Seminar - Pricing Strategies for ProfitsPlus!
Seminar - Relationship Selling Skills are a Big Deal!
Seminar -
Small Businesses don't die, they just commit suicide!
Seminar - So you want to be a master salesperson
Seminar - Team UP
for Success!
Seminar -
The 9 Piece Tool Box for Your Business
Seminar - The Internet is for the dough, not just for the show!
Seminar - Three
steps to increase your profit margin
Seminar - Turning a Sales Flyer into a Sales Happening
Seminar - What it takes to be a 5 star business!
Seminar - Why Fly
paper Works! Attracting Buyers to Your Trade show Exhibit
Seminar - Your Customer doesn't live here anymore!
Seminars - A list of all of
Tom Shay's seminar presentations
Sign In to AMP calculator - Sign In page
for AMP calculator subscribers
Sign in to SBA Articles - Sign In page for SBA Article subscribers
Sky is Not Falling - Article on being proactive about a mass merchant competitor
Slice of the Pie - Article about enjoying being a part of an American tradition
Silence is Not Golden - Article on the value of a customer survey
Slides - Index of the slides shown
during a Tom Shay presentation
Small Business Advisory - Sign
in page for organizations subscribing to the Small Business Advisories
series of articles
Small Business Coaching - Effective and affordable coaching for your business by Tom Shay
Small Businesses - Links to other small business websites
Small Businesses don't die, they just commit suicide! - Live audio from Tom Shay's presentation
Small Businesses don't die, they just commit suicide! - Presentation description
Small Businesses don't
die, they just commit suicide! - Information about Tom Shay's presentation on
small business survival techniques
Small Business Financial Assessment - Try this 20 question multiple choice assessment to see how well you know your financials
Small Business Knowledge Assessment - Try this 20 question multiple choice assessment to see how well you know business management
So, What is "it"? - Article on establishing a pricing strategy for your business
So, Who are you? - Article by Tom Shay
So, You Want to be a Master
Salesperson! - Live audio of Tom Shay's Presentation
So, You Want to be a Master
Salesperson! - Article based upon the presentation by Tom Shay
So, You Want to be a Master Salesperson! - Presentation description
So, You Want to be
a Master Salesperson! - Information about Tom Shay's presentation on techniques
of the best salespeople
Solution by Committee - Article on coming up with solutions through teamwork
Solving Problems with SARA - Article with a proven technique for solving a customer's needs
Some Great Reading Material - Article about staying in contact with your customers
Special Occasion Events - Special occasion events for small business
Spending Wiser with an Open to Buy -Article based upon the presentation of Creating
a positive cashflow with an "Open to Buy"
Staff education topics - List of topics of how to teach sales improvement by Tom Shay
Store - Our store with all of the Tom
Shay products
Storefronts - Article on the value of an attractive storefront
Subscribe - Join the preferred list to receive the free monthly e-ret@iler newsletter
Successful Business is Like a Dishtowel - Article about knowing when to work and when to enjoy
T
Tag Line - Requested
tag line for articles Tom Shay authors
Tag Team Selling - Article with techniques for salespeople working together
Taking the Last Two Steps - Article on resolving a customer's complaints
Team Talk - Article on having better conversation with our customers
Team UP for Success! - Live audio from Tom Shay's presentation
Team UP for Success! - Article
based upon the presentation by Tom Shay
Team UP for Success! - Presentation description
Team UP for Success! - Information about Tom
Shay's presentation of the proven technique for building a great
sales team
Technology for your business - Article on technology for a profitable business in the 21st century
TeleSeminars - Information on
Tom Shay's telephone seminars
Testimonials from Magazine
Editors - From the 50+ magazines Tom Shay has written for
Testimonial from Trade Shows - From clients over the past several years
The 9 Piece Tool Box
for your business - Half day presentation by Tom Shay on the
necessary business management tools
The Masters of Legendary
Service! - Article based upon the presentation by Tom Shay
The Opposite of NO - Article based upon the presentation of Your Customer doesn't live here anymore!
They Went That a-way - Article on the basics of helping your customers
Thinking outside the box - Article based upon the presentation of What it takes to be a five star business
This Little Piggy Goes to Market - Article based upon the presentation of Making the most of a trade show
Three steps to increasing your profit margin! - Live audio from Tom Shay's presentation
Three steps to increasing your profit margin! - Article based on the presentation by Tom Shay
Three steps to increasing your profit margin! - Presentation description
Three steps to increasing your profit margin! - Information about Tom Shay's presentation on maximizing your profit margin
Tips on How to be a Master Salesperson - Tom's list of 14 tips on how to be the best salespeople
To Bee Or Not To Bee - Article based upon the presentation of What it takes to be a five star business
Tom Shay - A biography of Tom Shay
Tom Shay - Photos of Tom Shay
Tom Shay "Live" - Recordings of the Tom Shay presentations
Top Ten Things - Top
10 things to say to a customer
Top Ten/Bottom Ten - Sales skills game about the top ten and bottom ten things to say to a customer
Topics - Business management topics by Tom Shay
Topics - Financial topics by Tom Shay
Topics - Keynote topics by Tom Shay
Topics - Marketing topics by Tom Shay
Topics - Sales skills topics by Tom Shay
Topics - Staff education topics by Tom Shay
Topics - Vendor topics by Tom Shay
Trade Show Ideas - Article based on the presentation of Making the most of a trade show
Turning a Sales Flyer into a Sales Happening! - Live audio from Tom Shay's presentation
Turning a Sales Flyer
into a Sales Happening! - Article based upon the presentation
by Tom Shay
Turning a Sales Flyer into a Sales Happening! - Presentation description
Turning a Sales Flyer
into a Sales Happening! - Information about Tom Shay's presentation on techniques for getting the most from your direct mail efforts
U
User login - Sign in page for AMP Calculator
subscribers
Using Demographics - Article on gathering information about the customer who shops with you
V
Value of a Good Employee - Article on creating and developing good employees
Vendor topics - Presentations created just for vendors
Video Samples - Video samples of Tom Shay's presentations
Video Store Review - A service
from Profits+Plus in which we provide you with consulting services
without being in your business
Visual Merchandising
Keys - Tips to make a sales floor look better
W
Walls of Fame - Article on recognizing your "famous" customers
Was Michelangelo Trained? - Article on looking at overly trained employees
With a Smile on Your Face - Article on establishing a personal strategy for your business
What do you Say? - Article on what to say to make the sale
What do you Sell? - Article on determining what kind of business you are in
What do you want to ride? - Article by Tom Shay
What friends are for - Article on developing employees that show their concern for customers
What is a customer
worth? - Chart to remind you of the dollar value of a customer
What is a customer worth? - The online calculator provided so that you can do the math for
your business to calculate what a customer can spend with your business
over a lifetime
What does Tom say? - a CD collection
of 50 of Tom Shay's best articles (E-book)
What else does Tom say? - a second
CD collection of 50 of Tom Shay's best articles (E-book)
What it takes to be a five star business! - Live audio from Tom Shay's presentation
What it takes to be a five star business - Article based on the presentation by Tom Shay
What
it takes to be a five star business - Presentation description
What it takes to be a five star business - Information about the presentation by Tom Shay on establishing goals for the improvement of a business
What to Say to a Customer - Top 10 things to say to a customer
What You're Doing Speaks So Loud - Article on "walking the walk" in customer service
What's in a name? - Article by Tom Shay
What's Wrong With This Picture? - Article on providing the necessary ingredients to develop great store managers
When it is Time to Make a Change - Article about deciding to make a change in the product lines you carry
When The Old Way No Longer Works - Article by Tom Shay
Who has the Big Hat? - Article about understanding that customers are the responsibility of everyone
Wholesaler topics - Topics created just for wholesalers
Why Ask Why - Article about asking questions of your customers to make a sale
Why Fly paper Works! - Live audio from Tom Shay's presentation
Why Fly paper Works! - Presentation description
Why Fly paper Works! - Presentation
by Tom Shay to assist exhibitors at trade shows to attract more
business
Where's Tom? - A list of dates and
cities for Tom Shay presentations
Working with Sales Representatives - Article based upon the presentation of Cultivating Accounts that must have You!
X
Y
Your Customer doesn't live here anymore! - Live audio from Tom Shay's presentation
Your Customer doesn't
live here anymore! - Article based on the presentation by Tom
Shay
Your Customer doesn't live here anymore! - Presentation description
Your Customer doesn't
live here anymore! - Presentation by Tom Shay designed to assist
merchants in determining their customer base
Your New Year Resolutions - Article based upon the presentation of Characteristics of a Successful Business
Z
