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You
and your company has spent a sizable number of dollars to present your
products to those attending a trade show. Yet, you are competing for
the time and attention of most all of the other exhibitors. Tom Shay
has spent time on "both sides of the booth" and will share
with you ideas and techniques for gaining an advantage so that this
show will be the first in a long line of very profitable ones. From
the use of lighting, to give aways, and sending promotional material
to your accounts before a show,come prepared to take notes and make
your exhibit one that everyone will want to stop at.
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Presentation
based on the book, "How to Become the Preferred Vendor" by
Tom Shay and Rick Segel
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Profits+Plus
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