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Branding. Demographics. Two words that are commonly used today to discuss how businesses determine who their core customers are. Yet, few businesses can afford to spend the dollars necessary for elaborate research. Tom Shay will invite attendees to look at the types of customers that come into their business, what customers are really looking for, and look for the part of the marketplace that provides them with the best opportunity to be profitable. The tools necessary for creating customers for life can be inexpensive to the business that knows how to look for them.
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