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Branding.
Demographics. Two words that are commonly used today to discuss how
businesses determine who their core customers are. Yet, few businesses
can afford to spend the dollars necessary for elaborate research. Tom
Shay will invite attendees to look at the types of customers that come
into their business, what customers are really looking for, and look
for the part of the marketplace that provides them with the best opportunity
to be profitable. The tools necessary for creating customers for life
can be inexpensive to the business that knows how to look for them.
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