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"What is your price on a dozen?" When your account is asking that question, you and the company you represent have been reduced to being no more than a commodity. Somewhere in the discussion, your account has lost their ability to see your company as having any "added value". Attend this presentation by Tom Shay, a fourth generation retailer, and learn what today's retailers need from you. And as you fulfill these needs, you become the vendor that the retailer must have to be successful.
Presentation based on the book, "How to Become the Preferred Vendor" by Tom Shay and Rick Segel
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