When you read books on the psychology of how people think and interact with each other, you may wonder how this applies to you. Tom takes this research and ideas, and then applies it to small business. This presentation sheds light on how this information to help a buisness grow their business because they better understand their target market.

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The 7 Human Traits By Tom Shay

Other Tom Shay presentations

Keynotes:
Characteristics of a Successful Business!
Connecting the dots within your Main Street District
Keys to building strong retailers
R.E.S.P.E.C.T. Business Strategies...'Retha-Style!
Small Businesses don't die, they just commit suicide!
Strategies to win in 2010

Marketing Skills Track:
CVS Marketing - Cause, Viral and Social
How to put "Sizzle" on your Sales Floor!
If Patton ran your business
Power Promoting Ideas!
Power Promoting Ideas 2!
The Internet is for the dough, not just for the show!
Turning a Sales Flyer into a Sales Happening!

Financial Management Skills Track:
Basic Financials 101
Black Ink: Cashflow Management Secrets Your Accountant Never Shared
Can you get more from the investment you have in your business?
Creating positive cashflow with an "Open to Buy"!
So, that's where the money goes
The Nine Piece Toolbox For Your Business
Three Steps to Increasing Your Profit Margin
Your assets - Are they working for you or just sitting there?

Business Strategy Skills Track:
Characteristics of a Successful Business!
Making the most of a Trade show
Pricing Strategies for Profits+Plus!
R.E.S.P.E.C.T. Business Strategies...'Retha Style!
Small Businesses don't die, they just commit suicide!
Strategies to win in 2010
What it takes to be a 5 star business!
Your Customer doesn't live here Anymore!
You've got to be NUTS to work in this business;
how Southwest Airlines does it!

Main Street Track:
Connecting the dots within your Main Street District
If the Internet works for Amazon, why won't it work for me?
Keys to building strong retailers

Staff Education Track:
Getting Extraordinary Results from Ordinary People!
Masters of Legendary Service
Team Up for Success!
When your management style isn't working and
your employees aren't either

Sales Skill Track:
Advanced Professional Selling Skills
It's not about YOU!
Relationship Selling Skills are a big deal!
So, You want to be a Master Salesperson!
The Magic 8's of Selling

Vendors Track:
Cultivating Accounts that must have You!
Why Flypaper Works! Attracting Buyers to Your Trade show Exhibit!