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Newsletter Creation Suggestions During many of Tom Shay's presentations, he mentions the idea of keeping in touch with customers by way of an electronic newsletter. The service Tom uses to send his monthly newsletter, the e-ret@iler (Click on the title to see a sample of the newsletter). The newsletter is created in a text format, and has "active links" which are places in the newsletter that when you click on them, you are taken to a web site page. Here are the step by step instructions of how Tom creates the newsletter. 1. Type your newsletter using a word process program such as Notepad (found on all PC's). Using Microsoft Word can cause problems for your newsletter as Word documents are not easily viewed by all Internet Service Providers (such as AOL, Juno, Hotmail, etc.). You have probably received e-mail in which the copy required you to scroll from left to right to see the entire message. To eliminate this with the message you are creating, make sure you are typing messages that are no more than 45 keystrokes wide. You will also want to type the address of each web page you want the reader to be able to visit. The typing for sending someone to the front page of the Profits Plus web site is: <a href=http://www.profitsplus.org>Profits Plus</a> The typing for having the reader create a e-mail message to Tom Shay (with the subject line being completed for the e-mail writer) is: <a href=mailto:tomshay@profitsplus.org?subject=Question_from_the_September_e-retailer>E-mail Tom Shay</a>
2. After completing your newsletter, save it a second time with a different name as we are going to make changes to the formatting of the newsletter. We use the notation of "with markings", so that the file we just named becomes "Newsletter 03-03 with markings". 3. Here is a sample of one of our newsletters as it is initially created within Notepad: e-ret@iler from Profits+Plus and Tom Shay 4. Now we need to add the "machine language" markings. As we mentioned that various ISP providers see documents differently, we are creating the same message with different markings. Here is the same message from above, but with the "machine language" added. <html><body> The <html><body>
is the necessary code to start your newsletter, and the <br> is
what causes the copy to begin a new line. When you see a line with only
the <br> in it, this is how you create a blank line. </body></html> If
you are using the same e-mail message service as Tom uses, Microsoft's
bcentral.com, in creating a message, you select the "custom html"
option. The text with the markings goes in the upper section of the
e-mail and the text without markings goes in the message section.
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