What is it worth to us as a business to be able to retain our customers? While we may have often discussed ways of improving our customer service, our speaker today presents not only a different approach, but a “meat and potato” strategy for identifying which customers we want to keep.

In addition to being the title of today’s presentation, “Your customer doesn't live here anymore!” is a recognition of a changing market which our speaker, Tom Shay observed in the family business of which he was a part for over twenty five years.

During the past fifteen years Tom has been a columnist for over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay. Let’s talk about “Your Customer doesn't live here anymore” and welcome Tom Shay.

To the person who will introduce me:
Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay