You spend time and money in an effort to attract customers to your business. Yet, despite your best efforts, and having taken notes from having utilized a direct mail piece at the same time last year, you do not get the results you know you deserve. What happened? This is a situation which can be changed.

Our speaker today has had that experience — too many times. Yet as a career retailer, he was able to develop techniques which changed a direct mail sales promotion into a dramatic sales happening.

Tom Shay will share with you the many changes he made and the secrets he discovered as sales not only increased, but customers and employees alike had fun. Better yet, he was able to utilize his direct mail sales promotion in a “rifle shot” technique instead of “shotgun spending” his advertising budget. His presentation today is entitled,”Turning a Sales Promotion into a Sales Happening!”

During the past fifteen years Tom has been a columnist for over 60 retailer oriented trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.

To the person who will introduce me:

Today, you and I are a team. The better job YOU do, the better job I will be able to do for your event. You have the opportunity to set the stage and tell the audience what to expect from me. I want them to enjoy themselves as well as receive information to help them increase their business.

Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope the audience will have for the presentation.

Finally ... THANK YOU for your help. Your role will help make this a presentation the audience will long appreciate.
Tom Shay

Profits+Plus
P.O. Box 1577
St. Petersburg, Fl 33731
(727) 464-2182
Fax: (727) 898-3179

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