Your
and your company spends large amounts of time and money so that you
can attend a trade show. Yet, for too many the results do not justify
the expense. This is a situation which can be changed.
As a manufacturer, wholesaler, and retailer, our speaker today has
participated in every aspect of a trade show. Today,Tom Shay will
be sharing with you, his many years of experiences and techniques.
His presentation is entitled, “Making the most of a Trade Show.”
We invite you to sit back, enjoy and participate as Tom deals with
this investment you are making in your business.
During the past fifteen years Tom has been a columnist for over
60 retailer oriented trade magazines, and has authored several books
including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation
today.
As a merchant he was elected to Who’s Who in the South and Southwest.
He is also a professional member of the National Speakers Association
and has earned the Certified Speaking Professional (CSP) distinction,
an honor that has been earned by less than 7% of the speakers worldwide.
Let’s welcome Tom Shay.
To the person who will introduce me:
Today,
you and I are a team. The better job YOU do, the better job I will
be able to do for your event. You have the opportunity to set the
stage and tell the audience what to expect from me. I want them to
enjoy themselves as well as receive information to help them increase
their business.
Please:
1. Practice this several times.
2. Avoid saying things like, "I am reading it just like he wrote
it."
3. Don't add anything without discussing it with me first.
4. Show the level of excitement in your introduction that you hope
the audience will have for the presentation.
Finally ... THANK YOU for your help. Your role will help make this
a presentation the audience will long appreciate.
Tom Shay
