One of the most important responsibilities of the management of any business is the task of increasing the profitability of that business. While that is easy to say, it most definitely is not easy to do!

It is said that you can achieve this in one of three ways - increase your prices, decrease your expenses, or reduce the cost of inventory. To achieve one of these three ways, there are many factors that have to be considered. To assist us today, Tom Shay, a fourth generation merchant will help you to examine areas within your business that can be changed to affect these three possibilities. Tom will also provide each of you with the tools to gauge your efforts.

During the past fifteen years Tom has been a columnist for over 60 trade magazines, and has authored several books including:
* EZ Cashflow - Cash Management Software
* 100 Profits Plus Ideas for Power Promoting
Tom will have some of his books for sale at the end of his presentation today.

As a merchant he was elected to Who’s Who in the South and Southwest. He is also a professional member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) distinction, an honor that has been earned by less than 7% of the speakers worldwide. Let’s welcome Tom Shay.